cmo-league
Marketing and storytelling are about creating experiences, say industry experts?blur=25

The sixth edition of exchange4media’s CMO League took place yesterday in Gurgaon, where best-selling author of the Shiva Trilogy, Amish Tripathi exchanged thoughts and insights with the other panelists in the context of his own experiences of marketing his debut novel

Proyashi Barua Nov 5, 2015 8:26 AM

Emotional connect with target audience is key to successful marketing strategy: Amish Tripathi @CMO League?blur=25

The sixth edition of exchange4media’s CMO League took place yesterday in Gurgaon, where bestselling author Amish Tripathi gave a special key note on the creative marketing strategies

exchange4media Staff Nov 5, 2015 8:10 AM

 DB Corp declares Q2 results, revenue grows 9.2%?blur=25

Revenues from advertising reported a growth of 9 per cent YOY to Rs 3,610 million in current period from Rs 3,311 million in Q2 last fiscal, on a high base of Q2 of last year

exchange4media Staff Oct 17, 2014 2:33 PM

Are brands ready for the big challenge from small towns??blur=25

Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets

Rashi Bisaria Sep 9, 2014 8:48 AM

Arvind Gupta to reveal secret behind BJP's digital campaign at CMO League - powered by Dainik Bhaskar?blur=25

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 10:15 AM

Arvind Gupta to reveal BJP's digital campaign at CMO League - powered by Dainik Bhaskar?blur=25

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 8:13 AM

BJP IT Cell head Arvind Gupta to speak at exchange4media's CMO League?blur=25

Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world

exchange4media Staff Aug 20, 2014 8:21 AM

"Focus doesn't mean a brand can remain isolated from the competitive environment"?blur=25

Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16

exchange4media Staff Jan 17, 2014 9:42 AM

Sanjay Khosla to speak at the CMO League today?blur=25

Khosla, Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth'

exchange4media Staff Jan 16, 2014 9:16 AM

Sanjay Khosla to speak at the CMO League in Gurgaon?blur=25

The Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth' in Gurgaon on Jan 16

exchange4media Staff Jan 14, 2014 8:01 AM

Video: "Digital lets brands have one-on-one communication with consumers"?blur=25

Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life

Priyanka Nair Aug 19, 2013 8:11 AM

Video: The next generation will barely use computers or laptops?blur=25

Marketers need to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices, said Yateesh Srivastava, COO, Aegon Religare

Saloni Surti Aug 16, 2013 8:25 AM

Godrej Interio allots 20% of mktg spends to digital: Bedraj Tripathy?blur=25

With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio

Saloni Surti Aug 14, 2013 10:00 AM

Godrej Interio allots 20% of mktg spends to digital: Bedraj Tripathy?blur=25

With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio

Saloni Surti Aug 14, 2013 7:52 AM

Video: Brands should have a purpose to be on digital - Sunil Gadgil?blur=25

Apps, Facebook, Twitter, micro sites...the Director - Marketing of Nivea India talks about how digital is changing brand communication & Nivea’s online play

Priyanka Nair Aug 13, 2013 8:22 AM

Avoid tactical errors in digital marketing: Simon Clift?blur=25

Simon Clift, former Global CMO of Unilever suggests that organisations need to be more accommodating to digital marketing, while speaking at exchange4media's The CMO League

Saloni Surti Aug 9, 2013 8:02 AM

Video: Authenticity for brands is the future: Simon Clift?blur=25

Brands are a bit like people; this is why it is necessary for brands to communicate like real humans, says the former Global CMO of Unilever

Priyanka Nair Aug 8, 2013 8:12 AM

Simon Clift, former Global CMO, Unilever @The CMO League today?blur=25

Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today

Sneha Ullal Aug 6, 2013 9:45 AM

Simon Clift, former Global CMO, Unilever @The CMO League today?blur=25

Clift will deliver a talk on digital media and changing brand communications at an exclusive exchange4media conference in Mumbai today

Sneha Ullal Aug 6, 2013 8:12 AM

"People need to be on digital for ideas & engagement"?blur=25

Rediff’s Ajit Balakrishnan draws parallels between the textile revolution of the past & today’s digital revolution to state how information impacts mktg

Abhinav Mohapatra Feb 14, 2013 7:46 PM