Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more

Nafisa Shaheen Feb 13, 2020 12:27 PM

 'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!'

exchange4media Staff Feb 8, 2020 7:48 AM

The new season includes a series of short stories about young, successful artists who share their journey and the planning behind it before they set out to achieve stardom

exchange4media Staff Jan 4, 2020 7:22 AM

Comedian Zakir Khan and Olympic medalist Sakshi Malik are among the young achievers featured in the campaign

exchange4media Staff Jan 1, 2020 6:05 PM

HDFC Life along with agency partner iProspect has been able to leverage Machine Learning built into Google Ads to target potential customers

exchange4media Staff Nov 7, 2019 12:53 PM

Aided by the month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars and on-ground experiential activations  

exchange4media Staff Sep 10, 2019 4:12 PM

The Leo Burnett campaign talks about survivor stories of Chef Amrita Raichand and Journalist Boria Majumdar

exchange4media Staff Sep 7, 2019 8:30 AM

Ajay Dang, Vishal Subharwal and M Yeshwanth Nag along with Noor Warsia debate

exchange4media Staff Jun 28, 2019 7:59 AM

Mohanty shall spearhead business performance and strategy across the Group’s interests in education, healthcare and health insurance

exchange4media Staff May 27, 2019 6:14 PM

Airtel’s Rs 249 prepaid bundle will come with Rs 4 lakh life cover from HDFC Life along with 2GB data, Unlimited Calls to any network and 100 SMS/day

exchange4media Staff May 13, 2019 4:45 PM

The campaign focuses on the real-life story of Darpan Inani, who lost his sight due to an illness, and yet bounced back to become the highest rated visually impaired chess player in the country

exchange4media Staff Feb 16, 2019 9:45 AM

This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields

exchange4media Staff Nov 21, 2018 6:33 PM

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff Oct 25, 2018 11:34 AM

Vibha Padalkar has been leading the Finance, Investor Relations, Legal, Secretarial and Compliance, Internal Audit and Risk functions

exchange4media Staff Sep 12, 2018 4:59 PM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 25, 2018 9:29 AM

The mandate covers the entire spectrum of traditional media, while the digital duties will continue to be handled by Performics.Resultrix

exchange4media Staff Aug 23, 2018 8:55 AM

The campaign celebrates the stories of 8 influencers who have turned their dreams into reality, while still being monetarily independent.

exchange4media Staff Feb 3, 2018 9:58 AM

Adby Ventures announced recently that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and the customers

exchange4media Staff Nov 30, 2017 8:45 AM

YoungStars, a digital talent hunt for kids, is now streaming exclusively on VOOT

exchange4media Staff Jul 17, 2017 6:45 PM