As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan

exchange4media Staff Dec 14, 2020 6:54 PM

The campaign will be promoted across social media channels, YouTube and digital platforms to ensure maximum reach and visibility

exchange4media Staff Dec 5, 2020 8:41 AM

The life insurance company has signed an official sponsorship agreement with the sports news site

exchange4media Staff Sep 24, 2020 11:31 AM

The short film put together by Wieden + Kennedy shows five retirees young at heart, excited to pursue their dreams after retirement

Neeta Nair Aug 27, 2020 2:46 PM

The campaign put together by Wieden & Kennedy is a short film showing five retirees young at heart

exchange4media Staff Aug 23, 2020 10:00 AM

The campaign has been conceptualised by Leo Burnett 

exchange4media Staff Aug 8, 2020 8:51 AM

Guest Column: Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life, shares all that the company is doing to ensure they bounce back stronger

Pankaj Gupta Jun 30, 2020 8:25 AM

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more

Nafisa Shaheen Feb 13, 2020 12:27 PM

 'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!'

exchange4media Staff Feb 8, 2020 7:48 AM

The new season includes a series of short stories about young, successful artists who share their journey and the planning behind it before they set out to achieve stardom

exchange4media Staff Jan 4, 2020 7:22 AM

Comedian Zakir Khan and Olympic medalist Sakshi Malik are among the young achievers featured in the campaign

exchange4media Staff Jan 1, 2020 6:05 PM

HDFC Life along with agency partner iProspect has been able to leverage Machine Learning built into Google Ads to target potential customers

exchange4media Staff Nov 7, 2019 12:53 PM

Aided by the month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars and on-ground experiential activations  

exchange4media Staff Sep 10, 2019 4:12 PM

The Leo Burnett campaign talks about survivor stories of Chef Amrita Raichand and Journalist Boria Majumdar

exchange4media Staff Sep 7, 2019 8:30 AM

Ajay Dang, Vishal Subharwal and M Yeshwanth Nag along with Noor Warsia debate

exchange4media Staff Jun 28, 2019 7:59 AM

Mohanty shall spearhead business performance and strategy across the Group’s interests in education, healthcare and health insurance

exchange4media Staff May 27, 2019 6:14 PM

Airtel’s Rs 249 prepaid bundle will come with Rs 4 lakh life cover from HDFC Life along with 2GB data, Unlimited Calls to any network and 100 SMS/day

exchange4media Staff May 13, 2019 4:45 PM

The campaign focuses on the real-life story of Darpan Inani, who lost his sight due to an illness, and yet bounced back to become the highest rated visually impaired chess player in the country

exchange4media Staff Feb 16, 2019 9:45 AM

This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields

exchange4media Staff Nov 21, 2018 6:33 PM