Aided by the month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars and on-ground experiential activations  

exchange4media Staff Sep 10, 2019 4:12 PM

The Leo Burnett campaign talks about survivor stories of Chef Amrita Raichand and Journalist Boria Majumdar

exchange4media Staff Sep 7, 2019 8:30 AM

Ajay Dang, Vishal Subharwal and M Yeshwanth Nag along with Noor Warsia debate

exchange4media Staff Jun 28, 2019 7:59 AM

Mohanty shall spearhead business performance and strategy across the Group’s interests in education, healthcare and health insurance

exchange4media Staff May 27, 2019 6:14 PM

Airtel’s Rs 249 prepaid bundle will come with Rs 4 lakh life cover from HDFC Life along with 2GB data, Unlimited Calls to any network and 100 SMS/day

exchange4media Staff May 13, 2019 4:45 PM

The campaign focuses on the real-life story of Darpan Inani, who lost his sight due to an illness, and yet bounced back to become the highest rated visually impaired chess player in the country

exchange4media Staff Feb 16, 2019 9:45 AM

This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields

exchange4media Staff Nov 21, 2018 6:33 PM

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff Oct 25, 2018 11:34 AM

Vibha Padalkar has been leading the Finance, Investor Relations, Legal, Secretarial and Compliance, Internal Audit and Risk functions

exchange4media Staff Sep 12, 2018 4:59 PM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 25, 2018 9:29 AM

The mandate covers the entire spectrum of traditional media, while the digital duties will continue to be handled by Performics.Resultrix

exchange4media Staff Aug 23, 2018 8:55 AM

The campaign celebrates the stories of 8 influencers who have turned their dreams into reality, while still being monetarily independent.

exchange4media Staff Feb 3, 2018 9:58 AM

Adby Ventures announced recently that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and the customers

exchange4media Staff Nov 30, 2017 8:45 AM

YoungStars, a digital talent hunt for kids, is now streaming exclusively on VOOT

exchange4media Staff Jul 17, 2017 6:45 PM

Tripathy confirmed the news of his exit to exchange4media, tomorrow is his last day in the organisation

Priyanka Mehra & Ruhail Amin Apr 13, 2017 12:49 PM

The new brand campaign, conceptualised and created by Leo Burnett India, underscores the importance of financially empowering our loved ones

exchange4media Staff Feb 11, 2017 8:41 AM

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

With increasing sales in the tier 1 and tier 2 cities, there is a need to have a comprehensive communication strategy which is effective across regions and languages, says Sanjay Tripathi, Senior Executive Vice President, Head (Marketing, Analytics, Digital & E-Commerce) at ?HDFC Life

exchange4media Staff Jun 13, 2016 12:49 PM

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

The campaign, conceptualised by Leo Burnett, points out how important financial support is to fight the battle of cancer

Sarmistha Neogy Aug 11, 2015 8:09 AM