Conceptualized by Logicserve Digital, the campaign communicates that proper financial planning can enable individuals to deal with life's uncertainties

exchange4media Staff 3 hours ago

The campaign recognises everyday heroes while encouraging customers to follow in their footsteps

exchange4media Staff May 25, 2021 12:46 PM

The website has also introduced an exclusive video IP called Sar Utha Ke Jiyo Moments Powered by HDFC Life

exchange4media Staff May 4, 2021 10:28 AM

The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule

exchange4media Staff Feb 23, 2021 12:36 PM

The campaign will be promoted across multi-media platforms with focus on Television, Digital, DTH, and OOH

exchange4media Staff Feb 20, 2021 9:23 AM

‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online

exchange4media Staff Feb 6, 2021 8:00 AM

As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan

exchange4media Staff Dec 14, 2020 6:54 PM

The campaign will be promoted across social media channels, YouTube and digital platforms to ensure maximum reach and visibility

exchange4media Staff Dec 5, 2020 8:41 AM

The life insurance company has signed an official sponsorship agreement with the sports news site

exchange4media Staff Sep 24, 2020 11:31 AM

The short film put together by Wieden + Kennedy shows five retirees young at heart, excited to pursue their dreams after retirement

Neeta Nair Aug 27, 2020 2:46 PM

The campaign put together by Wieden & Kennedy is a short film showing five retirees young at heart

exchange4media Staff Aug 23, 2020 10:00 AM

The campaign has been conceptualised by Leo Burnett 

exchange4media Staff Aug 8, 2020 8:51 AM

Guest Column: Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life, shares all that the company is doing to ensure they bounce back stronger

Pankaj Gupta Jun 30, 2020 8:25 AM

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more

Nafisa Shaheen Feb 13, 2020 12:27 PM

 'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!'

exchange4media Staff Feb 8, 2020 7:48 AM

The new season includes a series of short stories about young, successful artists who share their journey and the planning behind it before they set out to achieve stardom

exchange4media Staff Jan 4, 2020 7:22 AM

Comedian Zakir Khan and Olympic medalist Sakshi Malik are among the young achievers featured in the campaign

exchange4media Staff Jan 1, 2020 6:05 PM

HDFC Life along with agency partner iProspect has been able to leverage Machine Learning built into Google Ads to target potential customers

exchange4media Staff Nov 7, 2019 12:53 PM

Aided by the month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars and on-ground experiential activations  

exchange4media Staff Sep 10, 2019 4:12 PM