Pritika Shah elevated to EVP and Head- Marketing & CSR at HDFC Life
Prior to this, Pritika Shah was the Senior Vice President- Marketing & CRM at the company
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Published: May 2, 2025 12:09 PM | 1 min read
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Pritika Shah has been elevated to Executive Vice President (EVP) and Head- Marketing & CSR at HDFC Life. She announced the news of her promotion through a LinkedIn post.
“I’m happy to share that I’m starting a new position as EVP and Head- Marketing & CSR at HDFC Life”, she stated in her LinkedIn post.
Shah has been associated with HDFC Life for over 11 years. Prior to her elevation, Pritika Shah held the role of Senior Vice President- Marketing & CRM at the company.
Pritika Shah has been associated with HDFC Life since November 2013 and is currently the Executive Vice President and Head- Marketing & CSR. Prior to joining HDFC Life, she has worked for financial brands like Aditya Birla Capital, Bharti AXA and GE Money as well as consumer companies like Pizza Hut and Dabur.
Shah is a passionate marketer who has built and nurtured several brands in her 24-year-long career, with expertise across various facets of marketing- brand, digital, communications, campaign management and research.
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