pritika-shah

Pritika Shah explains why HDFC Life’s digital campaigns revolve around younger audiences

Pritika Shah explains why HDFC Life’s campaigns revolve around younger audiences?blur=25

In conversation with e4m, Pritika Shah, Head of Marketing at HDFC Life, talks on how the brand strategises to achieve a balance with purpose-led narratives, influencers and new-age media 

Sunidhi Vijay Dec 1, 2025 9:10 AM

Pritika Shah elevated to EVP and Head- Marketing & CSR at HDFC Life

Pritika Shah?blur=25

Prior to this, Pritika Shah was the Senior Vice President- Marketing & CRM at the company

e4m Desk May 2, 2025 12:09 PM