The agency has won the media mandate post a multi-agency pitch. MEC’s Chennai office will handle the account

exchange4media Staff Sep 19, 2013 4:04 PM

This Award is the highest honour given to an individual in India for his/her outstanding contribution to the advertising industry

exchange4media Staff Sep 19, 2013 2:03 PM

Kerala’s biggest festival period is witnessing subdued spends as FCT falls by 13%. Experts feel that ad spends this year will fall short of the Rs 500 cr-Rs 600 cr spends seen last year

Deepa Balasubramanian Sep 19, 2013 9:10 AM

Chaddha joins the experiential marketing and BTL activation agency as Vice President, Marketing and Sales

exchange4media Staff Sep 19, 2013 9:06 AM

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Saloni Surti Sep 19, 2013 8:58 AM

In this smartphone-crazy world, where each player is trying its best to woo customers, who is giving whom a run for money? Should you flaunt a faster phablet or a better camera?

Twishy Sep 19, 2013 8:55 AM

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India

exchange4media Staff Sep 19, 2013 8:53 AM

Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things

Saloni Surti Sep 19, 2013 8:25 AM

Leading music channels may bleed if they implement 10+2 ad cap. In the situation of 'high cost, less inventory', advertisers will ignore the music genre in favour of GECs as they have far more reach, say experts

Abhinav Trivedi Sep 19, 2013 8:22 AM

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to follow to make video campaigns a hit

Priyanka Nair Sep 19, 2013 8:00 AM

Hit by growing newsprint costs & stagnant revenues, Delhi press is increasing the cover price of all its magazines, excluding 'Business Motoring', over the next three months

Abid Hasan Sep 19, 2013 7:47 AM