Date-wise News
MEC India bags Butterfly account?blur=25

The agency has won the media mandate post a multi-agency pitch. MEC’s Chennai office will handle the account

exchange4media Staff Sep 19, 2013 4:04 PM

Draftfcb+Ulka’s Anil Kapoor to receive AAAI Lifetime Achievement Award?blur=25

This Award is the highest honour given to an individual in India for his/her outstanding contribution to the advertising industry

exchange4media Staff Sep 19, 2013 2:03 PM

Onam FCT drop on Kerala channels highlights challenges for TV b'casters?blur=25

Kerala’s biggest festival period is witnessing subdued spends as FCT falls by 13%. Experts feel that ad spends this year will fall short of the Rs 500 cr-Rs 600 cr spends seen last year

Deepa Balasubramanian Sep 19, 2013 9:10 AM

Vibgyor Brand Services ropes in Roheet Chaddha?blur=25

Chaddha joins the experiential marketing and BTL activation agency as Vice President, Marketing and Sales

exchange4media Staff Sep 19, 2013 9:06 AM

Are smaller brands missing the mobile bus??blur=25

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Saloni Surti Sep 19, 2013 8:58 AM

Will Sony Xperia Z1 fall prey to Samsung Galaxy Note 3??blur=25

In this smartphone-crazy world, where each player is trying its best to woo customers, who is giving whom a run for money? Should you flaunt a faster phablet or a better camera?

Twishy Sep 19, 2013 8:55 AM

Arghya Chakravarty joins Times OOH as CEO?blur=25

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India

exchange4media Staff Sep 19, 2013 8:53 AM

"Marketers are realising they can't lump digital & mobile into one category"?blur=25

Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things

Saloni Surti Sep 19, 2013 8:25 AM

Select music channels set to defy TRAI ad cap?blur=25

Leading music channels may bleed if they implement 10+2 ad cap. In the situation of 'high cost, less inventory', advertisers will ignore the music genre in favour of GECs as they have far more reach, say experts

Abhinav Trivedi Sep 19, 2013 8:22 AM

No more leeway on digital for marketers?blur=25

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

Need to make video campaigns more effective? Here's what to do...?blur=25

From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to follow to make video campaigns a hit

Priyanka Nair Sep 19, 2013 8:00 AM

Delhi Press to hike cover price of magazines by 15-20%?blur=25

Hit by growing newsprint costs & stagnant revenues, Delhi press is increasing the cover price of all its magazines, excluding 'Business Motoring', over the next three months

Abid Hasan Sep 19, 2013 7:47 AM