Date-wise News
MEC India bags Butterfly account

The agency has won the media mandate post a multi-agency pitch. MEC’s Chennai office will handle the account

exchange4media Staff Sep 19, 2013 4:04 PM

Draftfcb+Ulka’s Anil Kapoor to receive AAAI Lifetime Achievement Award

This Award is the highest honour given to an individual in India for his/her outstanding contribution to the advertising industry

exchange4media Staff Sep 19, 2013 2:03 PM

Onam FCT drop on Kerala channels highlights challenges for TV b'casters

Kerala’s biggest festival period is witnessing subdued spends as FCT falls by 13%. Experts feel that ad spends this year will fall short of the Rs 500 cr-Rs 600 cr spends seen last year

Deepa Balasubramanian Sep 19, 2013 9:10 AM

Vibgyor Brand Services ropes in Roheet Chaddha

Chaddha joins the experiential marketing and BTL activation agency as Vice President, Marketing and Sales

exchange4media Staff Sep 19, 2013 9:06 AM

Are smaller brands missing the mobile bus?

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Saloni Surti Sep 19, 2013 8:58 AM

Will Sony Xperia Z1 fall prey to Samsung Galaxy Note 3?

In this smartphone-crazy world, where each player is trying its best to woo customers, who is giving whom a run for money? Should you flaunt a faster phablet or a better camera?

Twishy Sep 19, 2013 8:55 AM

Arghya Chakravarty joins Times OOH as CEO

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India

exchange4media Staff Sep 19, 2013 8:53 AM

"Marketers are realising they can't lump digital & mobile into one category"

Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things

Saloni Surti Sep 19, 2013 8:25 AM

Select music channels set to defy TRAI ad cap

Leading music channels may bleed if they implement 10+2 ad cap. In the situation of 'high cost, less inventory', advertisers will ignore the music genre in favour of GECs as they have far more reach, say experts

Abhinav Trivedi Sep 19, 2013 8:22 AM

No more leeway on digital for marketers

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

Need to make video campaigns more effective? Here's what to do...

From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to follow to make video campaigns a hit

Priyanka Nair Sep 19, 2013 8:00 AM

Delhi Press to hike cover price of magazines by 15-20%

Hit by growing newsprint costs & stagnant revenues, Delhi press is increasing the cover price of all its magazines, excluding 'Business Motoring', over the next three months

Abid Hasan Sep 19, 2013 7:47 AM