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Test --Publicis - Omnicom merger: The impediments ahead

Publicis - Omnicom merger: The impediments ahead-- Publicis - Omnicom merger: The impediments ahead Publicis - Omnicom merger: The impediments ahead-- Publicis - Omnicom merger: The impediments ahead

exchange4media Staff Jul 30, 2013 4:17 PM

test IBF, AAI, ISA & TAM reach consensus on TV audience measurement

Test media and public will now get to know television viewership in thousands, referred to as TVT. It captures & reflects growth in TV audiences in the country in absolute numbers

exchange4media Staff Jul 30, 2013 12:01 PM

Why the Twitter-Vodafone partnership looks promising?

As part of the tie-up, Vodafone India will offer free access to Twitter's Android app & its mobile website for three months. Here's a look at why it is a good move

Priyanka Nair Jul 30, 2013 8:36 AM

Acer counts on human emotions to deliver touch experience

Acer's new TVC beads tech & emotions into a common thread. The insight of magnifying 'touch' through real-life examples strikes a chord with the audience

Twishy Jul 30, 2013 8:34 AM

Publicis - Omnicom merger: The impediments ahead

Though the merger takes the advantage of scale to a whole new level, challenges such as client conflict, increased need for transparency & talent retention come to the fore

Priyanka Mehra Jul 30, 2013 8:31 AM

Vivid: Losing Crest

BCCL published the last edition of TOI Crest on July 20. Acc to Annurag Batra of exchange4media, "Gone are the days when newspapers were soul of the country; now it is the revenues that rule"

Annurag Batra Jul 30, 2013 8:19 AM

Making augmented reality work for marketers

exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium

Saloni Surti Jul 30, 2013 7:58 AM

Print industry in South is on a growth path: Lakshmipathy Adimoolam

With ad budgets getting decentralised, volume of advtg has shown higher growth in tier II & III cities of Tamil Nadu, says the Director of Dinamalar Group

Deepa Balasubramanian Jul 30, 2013 7:49 AM

BARC to organise open house in Delhi in August

This is part of our outreach plan to get in touch with stakeholders, update them on current happenings & take feedback, says BARC CEO Partho Das Gupta

Abid Hasan Jul 30, 2013 7:47 AM

India and Senegal to set up Joint Working Group in I&B sector

The agreement to set up the Group was taken during a meeting between I&B Minister Manish Tewari & Senegalese Minister Abdul Aziz Mbaye in Delhi on July 28

exchange4media Staff Jul 30, 2013 7:46 AM


The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts

Twishy Jul 30, 2013 7:45 AM


Network18's Q1 consolidated operating revenues stood at Rs 556.6 cr on a reported basis; digital content & e-commerce business grew to Rs 106.9 cr

exchange4media Staff Jul 30, 2013 7:43 AM


Smith will join Bloomberg LP on Sept 16. Andrew Lack, who has served as CEO of Bloomberg Media Group since 2008, will become Chairman of the Group

exchange4media Staff Jul 30, 2013 7:41 AM


Reported revenues for the TV & motion pictures business (including IndiaCast) stood at Rs 396.2 cr for the quarter. Advertising revenues grew 6% year-on-year

exchange4media Staff Jul 30, 2013 7:39 AM