Date-wise News
Prasana Krishnan joins as Business Head of Sony Six

Krishnan brings to the table over 17 years of experience in media & consulting sectors. In his previous role, he was COO of Neo Sports Broadcast

exchange4media Staff Sep 3, 2013 11:46 AM

Delaying ad cap to Nov 11 could increase ad revenues by 15%: Experts

While some news b'casters expect a 15% hike in ad revenues, others are not so optimistic, though they are hoping for the ad cap to be deferred to December 2014

Abid Hasan Sep 3, 2013 9:50 AM

Moneycontrol re-launches its Property section

The new Property page incorporates a search widget through which users can search for properties, along with a section called Real Assets

exchange4media Staff Sep 3, 2013 8:55 AM

Mobile needs domestic solutions: Yateesh Srivastava

The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth

Saloni Surti Sep 3, 2013 8:39 AM

DDB MudraMax to draw up master plan for outdoor advtg in Ludhiana

The Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for outdoor advertisement following a multi-agency pitch

exchange4media Staff Sep 3, 2013 8:35 AM

Lack of powerful content & spectrum issues bottleneck to mobile internet growth

Acc to a report by eStatsIndia, internet users in India will reach 151 mn by 2014; mobile internet users will also increase to 32 mn. However, technical glitches are restricting the medium

Saloni Surti Sep 3, 2013 8:30 AM

Law & Kenneth bags creative duties of Choko la

The win comes on the back of a multi-agency pitch that took place in New Delhi. The incumbent on the account is Draftfcb Ulka

Twishy Sep 3, 2013 8:28 AM

"The ecosystem of non-traditional media is improving"

TV watching experience can never be replaced, but what supplements it best will also decide the course of the future, says Manoj Padmanabhan of Ditto TV

Abhinav Trivedi Sep 3, 2013 8:26 AM

HT rolls out 'You Read, They Learn' education drive in Mumbai

The initiative in Mumbai was launched with printing of Early Learning Textbooks in HT's Mumbai edition on Aug 27, which the readers could cut out & share with a deserving child in their vicinity

exchange4media Staff Sep 3, 2013 8:23 AM

Delaying ad cap to Nov 11 could increase ad revenues by 15%: Experts

While some news b'casters expect a 15% hike in ad revenues, others are not so optimistic, though they are hoping for the ad cap to be deferred to December 2014

Abid Hasan Sep 3, 2013 7:58 AM

In SEC A & AB, the reach is 32% through radio: Samujjwal Ghosh

Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group

Saloni Surti Sep 3, 2013 7:56 AM

Looking for success in mobile TV? Go the app way

Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors

Saloni Surti Sep 3, 2013 7:53 AM

Kerala - the next hotspot for urban consumerism & communication

With rapid urbanisation, local brands going national & mushrooming of fresh talent, the Southern state is attracting brands & specialised agencies to set up shop

Priyanka Nair Sep 3, 2013 7:51 AM

Marketing gurus to converge for IAA Global Marketing Summit

IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions

Saloni Surti Sep 3, 2013 7:47 AM

Chandramohan Mehra elevated as Country Head - Emerging Biz, SBI Life

In his new role, Mehra will lead online sales, cross sell and international operations of SBI Life Insurance

exchange4media Staff Sep 3, 2013 7:45 AM

Devraj Basu joins Law & Kenneth as Sr VP & GM, Kolkata ops

Basu has over 20 years of experience in advertising & marketing. His past assignments have been with Bates, BE International, Lintas, JWT & Mudra

exchange4media Staff Sep 3, 2013 7:43 AM