Date-wise News
Prasana Krishnan joins as Business Head of Sony Six?blur=25

Krishnan brings to the table over 17 years of experience in media & consulting sectors. In his previous role, he was COO of Neo Sports Broadcast

exchange4media Staff Sep 3, 2013 11:46 AM

Delaying ad cap to Nov 11 could increase ad revenues by 15%: Experts?blur=25

While some news b'casters expect a 15% hike in ad revenues, others are not so optimistic, though they are hoping for the ad cap to be deferred to December 2014

Abid Hasan Sep 3, 2013 9:50 AM

Moneycontrol re-launches its Property section?blur=25

The new Property page incorporates a search widget through which users can search for properties, along with a section called Real Assets

exchange4media Staff Sep 3, 2013 8:55 AM

Mobile needs domestic solutions: Yateesh Srivastava?blur=25

The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth

Saloni Surti Sep 3, 2013 8:39 AM

DDB MudraMax to draw up master plan for outdoor advtg in Ludhiana?blur=25

The Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for outdoor advertisement following a multi-agency pitch

exchange4media Staff Sep 3, 2013 8:35 AM

Lack of powerful content & spectrum issues bottleneck to mobile internet growth?blur=25

Acc to a report by eStatsIndia, internet users in India will reach 151 mn by 2014; mobile internet users will also increase to 32 mn. However, technical glitches are restricting the medium

Saloni Surti Sep 3, 2013 8:30 AM

Law & Kenneth bags creative duties of Choko la?blur=25

The win comes on the back of a multi-agency pitch that took place in New Delhi. The incumbent on the account is Draftfcb Ulka

Twishy Sep 3, 2013 8:28 AM

"The ecosystem of non-traditional media is improving"?blur=25

TV watching experience can never be replaced, but what supplements it best will also decide the course of the future, says Manoj Padmanabhan of Ditto TV

Abhinav Trivedi Sep 3, 2013 8:26 AM

HT rolls out 'You Read, They Learn' education drive in Mumbai?blur=25

The initiative in Mumbai was launched with printing of Early Learning Textbooks in HT's Mumbai edition on Aug 27, which the readers could cut out & share with a deserving child in their vicinity

exchange4media Staff Sep 3, 2013 8:23 AM

Delaying ad cap to Nov 11 could increase ad revenues by 15%: Experts?blur=25

While some news b'casters expect a 15% hike in ad revenues, others are not so optimistic, though they are hoping for the ad cap to be deferred to December 2014

Abid Hasan Sep 3, 2013 7:58 AM

In SEC A & AB, the reach is 32% through radio: Samujjwal Ghosh?blur=25

Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group

Saloni Surti Sep 3, 2013 7:56 AM

Looking for success in mobile TV? Go the app way?blur=25

Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors

Saloni Surti Sep 3, 2013 7:53 AM

Kerala - the next hotspot for urban consumerism & communication?blur=25

With rapid urbanisation, local brands going national & mushrooming of fresh talent, the Southern state is attracting brands & specialised agencies to set up shop

Priyanka Nair Sep 3, 2013 7:51 AM

Marketing gurus to converge for IAA Global Marketing Summit?blur=25

IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions

Saloni Surti Sep 3, 2013 7:47 AM

Chandramohan Mehra elevated as Country Head - Emerging Biz, SBI Life?blur=25

In his new role, Mehra will lead online sales, cross sell and international operations of SBI Life Insurance

exchange4media Staff Sep 3, 2013 7:45 AM

Devraj Basu joins Law & Kenneth as Sr VP & GM, Kolkata ops?blur=25

Basu has over 20 years of experience in advertising & marketing. His past assignments have been with Bates, BE International, Lintas, JWT & Mudra

exchange4media Staff Sep 3, 2013 7:43 AM