Date-wise News

Prior to this, he was Director (South Asia). In his new role, Mathur is responsible for building MEASAT's customer base, with a focus on the broadcasting & DTH customer segments

exchange4media Staff 16-August-2013

Abhisar Sharma, a well-known journalist and news anchor with Zee News, has put in his papers after around eight months with the news channel

Abhishek Mehrotra 16-August-2013

This is FM Gold's fifth station, after creating presence in Mumbai, Delhi, Chennai and Kolkata. I&B Minister Manish Tewari has inaugurated the FM station

Saloni Surti 16-August-2013

India leads the way with entertainment and information gathering online, but lags behind in the areas of motivation to transact and self-expression

exchange4media Staff 16-August-2013

The monthly magazine covers issues related to sustainability challenges, CSR policies, Government regulations, and international best practices

exchange4media Staff 16-August-2013

Christened SBI Fund Guru, the campaign will be showcased across digital television, radio, print, OOH media and during on-ground activations

exchange4media Staff 16-August-2013

The agency has also announced appointment of its Delhi and Mumbai Business Heads

exchange4media Staff 16-August-2013

The agency has also announced appointment of its Delhi and Mumbai Business Heads

exchange4media Staff 16-August-2013

The lyrics were from a rap song 'No Lie' by rappers No Chainz & Drake that was aired on the channel on May 2, 2013

exchange4media Staff 16-August-2013

Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool

Saloni Surti 16-August-2013

From positing comparative advtg clips to plain vanilla updates & music videos – leading toothpaste brands have not been able to create significant impressions on social media

Priyanka Nair 16-August-2013

Star Plus to launch new culinary show Junior MasterChef. The show format, where kids are judged for their cooking skills, was a huge success in Australia last year

Abhinav Trivedi 16-August-2013

Marketers need to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices, said Yateesh Srivastava, COO, Aegon Religare

Saloni Surti 16-August-2013

If a product is gathering dust on a shelf, our job is to blow the dust off & make sure it sells. The more clients & we come together, the more the chances of getting the product off the shelf, says Titus Upputuru of Dentsu Marcom

Titus Upputuru 16-August-2013

Conceptualised by Dentsu Marcom, the ad bets on individual identity with 'Apni Film ka Superstar'. The brand has taken the rural route to appease masses for the first time

Twishy 16-August-2013

Gopalan to join as Director – Consumer Business India with effect from Sep 2. N Rajaram, Govind Rajan, Najib Khan, Sriram Jagannathan, Mohit Beotra & Mohit Parasher will report to Gopalan

Twishy 16-August-2013

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts

Priyanka Nair 16-August-2013

The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky

Saloni Surti 16-August-2013

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