Date-wise News
MEASAT promotes Vishal Mathur as Senior Director, Sales & Mktg

Prior to this, he was Director (South Asia). In his new role, Mathur is responsible for building MEASAT's customer base, with a focus on the broadcasting & DTH customer segments

exchange4media Staff Aug 16, 2013 2:03 PM

Zee News' Abhisar Sharma likely to join ABP News

Abhisar Sharma, a well-known journalist and news anchor with Zee News, has put in his papers after around eight months with the news channel

Abhishek Mehrotra Aug 16, 2013 2:01 PM

AIR's FM service FM Gold launches in Ludhiana today

This is FM Gold's fifth station, after creating presence in Mumbai, Delhi, Chennai and Kolkata. I&B Minister Manish Tewari has inaugurated the FM station

Saloni Surti Aug 16, 2013 1:59 PM

India stands fifth in online motivations study: Mindshare

India leads the way with entertainment and information gathering online, but lags behind in the areas of motivation to transact and self-expression

exchange4media Staff Aug 16, 2013 1:55 PM

SustaiNuance magazine celebrates first anniversary

The monthly magazine covers issues related to sustainability challenges, CSR policies, Government regulations, and international best practices

exchange4media Staff Aug 16, 2013 10:28 AM

SBI Mutual Fund targets tier II & III cities with investor education campaign

Christened SBI Fund Guru, the campaign will be showcased across digital television, radio, print, OOH media and during on-ground activations

exchange4media Staff Aug 16, 2013 10:18 AM

Jack in the Box Worldwide starts Delhi operations

The agency has also announced appointment of its Delhi and Mumbai Business Heads

exchange4media Staff Aug 16, 2013 10:09 AM

Jack in the Box Worldwide starts Delhi operations

The agency has also announced appointment of its Delhi and Mumbai Business Heads

exchange4media Staff Aug 16, 2013 9:19 AM

BCCC imposes financial penalty on Big CBS Spark for offensive lyrics

The lyrics were from a rap song 'No Lie' by rappers No Chainz & Drake that was aired on the channel on May 2, 2013

exchange4media Staff Aug 16, 2013 9:17 AM

Break free from the clutter with radio road blocks

Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool

Saloni Surti Aug 16, 2013 9:10 AM

Pepsodent, Colgate, Closeup fail to brush up consumer connect on social

From positing comparative advtg clips to plain vanilla updates & music videos – leading toothpaste brands have not been able to create significant impressions on social media

Priyanka Nair Aug 16, 2013 8:55 AM

Star Plus launches Junior MasterChef

Star Plus to launch new culinary show Junior MasterChef. The show format, where kids are judged for their cooking skills, was a huge success in Australia last year

Abhinav Trivedi Aug 16, 2013 8:27 AM

Video: The next generation will barely use computers or laptops

Marketers need to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices, said Yateesh Srivastava, COO, Aegon Religare

Saloni Surti Aug 16, 2013 8:25 AM

Guest Column: Going to a war alone is useless

If a product is gathering dust on a shelf, our job is to blow the dust off & make sure it sells. The more clients & we come together, the more the chances of getting the product off the shelf, says Titus Upputuru of Dentsu Marcom

Titus Upputuru Aug 16, 2013 8:23 AM

Can Honda ride on 'Hero'?

Conceptualised by Dentsu Marcom, the ad bets on individual identity with 'Apni Film ka Superstar'. The brand has taken the rural route to appease masses for the first time

Twishy Aug 16, 2013 8:20 AM

Airtel strengthens top leadership team; ropes in Srinivasan Gopalan

Gopalan to join as Director – Consumer Business India with effect from Sep 2. N Rajaram, Govind Rajan, Najib Khan, Sriram Jagannathan, Mohit Beotra & Mohit Parasher will report to Gopalan

Twishy Aug 16, 2013 8:16 AM

Are brands too dependent on celebrity quotient on social?

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts

Priyanka Nair Aug 16, 2013 8:13 AM

"We foresee a mktg mix shuffle, whereby radio will garner a larger pie"

The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky

Saloni Surti Aug 16, 2013 7:33 AM