Date-wise News
FoxyMoron bags digital duties of Celkon Mobiles

The mandate includes independent management of the mobile brand’s presence on social media platforms. The business will be handled by the NCR branch of FoxyMoron

exchange4media Staff Sep 16, 2013 7:20 PM

FoxyMoron bags digital duties of Celkon Mobiles

The mandate includes independent management of the mobile brand’s presence on social media platforms. The business will be handled by the NCR branch of FoxyMoron

exchange4media Staff Sep 16, 2013 5:05 PM

MEC India appoints Tanushree Radhakrishnan as Digital Head – North

Radhakrishnan will head the North division of the agency. She will report to Vishal Chinchankar – Digital Leader MEC

exchange4media Staff Sep 16, 2013 4:33 PM

Friends FM bets on innovation to reposition as a youth station

Milestone Brandcom executed the campaign. It was designed to connect Friends FM with people individually as their 'friend'

exchange4media Staff Sep 16, 2013 4:03 PM

Kinetic creates massive outdoor impressions for Reliance

The month-long outdoor campaign was rolled out by Reliance Communication for its service launch of 3G speed at 2G rates. It was executed in 13 states

exchange4media Staff Sep 16, 2013 3:50 PM

Mindshare brings on board John Thangaraj as Head of Strategy for North

Thangaraj will assume responsibility for the Mindshare strategy product across Delhi clients. In his last role, he was Vice President - Strategic Planning at Lowe

exchange4media Staff Sep 16, 2013 12:06 PM

Infrastructure & availability will lead to innovations in b'casting, say experts

With the policy landscape & regulatory dispensation lagging behind the technology advances, industry experts are looking at the Govt to bridge the gap & set a forward looking roadmap

Abid Hasan Sep 16, 2013 8:57 AM

ISA elects Hemant Bakshi as new Chairman

Bakshi takes over from Kurush N Grant, Executive Director, ITC, who continues to be on the Executive Council

exchange4media Staff Sep 16, 2013 8:50 AM

"Future of advertising will be in Brazil, India, Indonesia & China"

This is a good opportunity for India and a very good time to consider a digital bill of rights, say experts, while speaking at CII Big Picture Summit, 2013

Twishy Sep 16, 2013 8:39 AM

Consumers have moved 10 yrs ahead of the industry: Rajan Anandan

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling

Twishy Sep 16, 2013 8:35 AM

The mobile war begins as manufacturers resort to competitive advtg

With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack

Saloni Surti Sep 16, 2013 8:33 AM

Issues of convergence, cross media ownership need to be fixed: TRAI Chairman

According to Rahul Khullar, challenges of convergence, spectrum constraint & cross media ownership need to be tackled for the broadcast sector to be at par with developed nations

Abid Hasan Sep 16, 2013 8:20 AM

Magicbricks awards digital media mandate to Blazar

The win comes on the back of a multi-agency pitch. The incumbent on the account is ZenithOptimedia

Twishy Sep 16, 2013 8:14 AM

Brands take the freebies route to woo customers this Onam

Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales

Priyanka Nair Sep 16, 2013 7:49 AM

Sudeep Narayan, Director - Marketing & PR, Volvo Auto India

The OOH media, unlike matured markets, is unstructured in India. This results in clutter. There are two ways to look at this in your go-to-market strategy. Get bogged down by the nature of the medium or rework your thinking to get the best out of existing environment. I am an endorser of the latter, so it doesn’t matter to me if the media vehicle is unstructured.

exchange4media Staff Sep 16, 2013 12:00 AM