A special Green Crusader award will be presented to Dr. Rajendra Pachauri who won the Nobel Prize as Chairman of Inter-Governmental Panel on Climate Change (IPCC)

exchange4media Staff Mar 2, 2012 2:24 PM

Published by Kungumam Publications, the monthly magazine is being heavily promoted through TV, radio, print, on ground events and samplings

Priyanka Nair Mar 2, 2012 10:18 AM

Close on the heels bagging the new herbal drinking water brand from Serama Energy, What the Hell? has won the Andslite business post a multi-agency pitch

Shanta Saikia Mar 2, 2012 8:27 AM

The measurement system – Nielsen’s Online Campaign Rating solution – has been adopted by Unilever for all its digital campaigns in the US for 2012

Deepika Bhardwaj Mar 2, 2012 8:23 AM

Big Magic’s new talent hunt show ‘Mele Ka Big Star’ will be offering an opportunity to local regional talent found in the small towns of UP, MP & Bihar

Abid Hasan Mar 2, 2012 8:22 AM

The digital company has re-launched its website, which offers access to more high-quality video content online and is now compatible with all devices

Rahul Dubey Mar 2, 2012 8:21 AM

Avinash Pant takes over from Sanjay Gangopadhyay, who will now head marketing for Nike, South East Asia. Pant was previously with Walt Disney

Rahul Dubey Mar 2, 2012 7:54 AM

The 6th Dubai Lynx Awards has received a total of 2,037 entries from 17 countries. The awards will be given away at a ceremony on Wednesday, March 7

exchange4media Staff Mar 2, 2012 7:51 AM

Internet is shifting towards a platform controlled by users as netizens decide what’s hot & what’s not, says Avijit Arya, Founder & CEO, Internet Moguls

Avijit Arya Mar 2, 2012 7:51 AM

DDB Mudra Max and Lintas Media Group get the business. The move comes in the wake of Jyothy’s acquisition of Henkel in 2011

exchange4media Staff Mar 2, 2012 7:50 AM

InMobi’s Mobile Media Consumption Survey suggests India is far more mobile centric than developed markets in Asia and elsewhere

exchange4media Staff Mar 2, 2012 7:50 AM

Air India has brought the Maharaja back to life in its outdoor campaign jointly executed by Laqshya Media, Graphisads, Midas, Pioneer Publicity, TDI

exchange4media Staff Mar 2, 2012 7:49 AM

OMD is Agency Network of the Year in The Gunn Report for Media, Mindshare and Starcom follow. Coca-Cola is Advertiser of the Year. India ranks #5 in Countries

exchange4media Staff Mar 2, 2012 7:47 AM

Uninor is leaving no stone unturned and no platform untouched as it goes about reassuring its various stakeholders & customers of continuing its services

Rahul Dubey Mar 2, 2012 7:45 AM

Karnataka Lions, the Bangalore franchisee of the World Series Hockey, appoints Brandspk Communication | PR as its communications agency

exchange4media Staff Mar 2, 2012 7:43 AM

With Malayalam content available to Indian users, Yahoo! India will now be available in five Indian languages to Indian users

exchange4media Staff Mar 2, 2012 7:43 AM

World Series Hockey, which got underway from February 29, 2012, has got on board Vodafone and Seagram’s Imperial Blue as official sponsors

exchange4media Staff Mar 2, 2012 7:42 AM

Whatever we do must bring in many viewers and if we bring viewers, we should bring in a lot of money too. I don’t believe in doing anything that loses money, that is just lazy strategy and bad business. But the sad part is that any incremental viewership doesn’t get aggregated right now.

exchange4media Staff Mar 2, 2012 12:00 AM