Karnataka Lions appoints Brandspk Communication | PR
Karnataka Lions, the Bangalore franchisee of the World Series Hockey, appoints Brandspk Communication | PR as its communications agency
Sporting Ace, owners of the Karnataka Lions, has appointed Brandspk Communication | PR as its official PR agency for India.
Brandspk will be building the overall brand image and communication strategy for the team and will strategise tailor-made plans to get maximum leverage for the team during the WSH.
Commenting on the appointment, Kingshuk Gupta, Director, Sporting Ace, said, “We at Sporting Ace look at sports as a business of the future and WSH is the first and most important step in that direction. To add momentum to our plans, we needed a communications partner who understands the trade and customises the communication based on team Karnataka Lion’s needs and our needs. The passion and thought process shown by BrandSpk was on the same wavelength with our strategy.”
For the record, Sporting Ace looks at promoting multiple sports and help build necessary infrastructure. Suniel Shetty has been roped in as the chief mentor of Karnataka Lions and his passion for sports is a perfect fit with the vision of the organization.
Delighted at the collaboration, Anuja Choudhary, Director, BrandSpk Communication |PR said, “We are elated to be partnering with Sporting Ace to help strategize and build the Karnataka Lions team and other sports in future. Their approach to sports is uplifting and path breaking.”
For the record, Sporting Ace is a part of the Zentrum Group, a global player in the field of energy, chemicals, education, sports, information technology, consulting, media, and outsourcing and works extensively with the world's leading corporate houses, governments, and institution.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
POPULAR
Influencer Marketing has become central to the overall marketing strategy
ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts
ClanConnect.ai, a self-serve influencer marketing startup for brands.The AI-driven influencer marketing platform is founded by Kunal Kishore Sinha, Co-Founder of Value 360 Communications), Sagar Pushp, Former Head of Digital Media at Cheil India), and notable filmmaker Anshai Lal.
ClanConnect.ai aims to provide an AI-driven Influencer Marketing platform that helps brands in making their influencer marketing campaigns more data and result oriented. We spoke to the founders about the new venture and more:
Excerpts:
What was the thought behind this entrepreneurial venture?
Working along with various brands for more than a decade now, we realized that this industry needed a certain amount of technology push. We also thought why influencers have not been able to organize themselves on to a platform where brands can actually benefit from the influencer marketing space.
So, we started working on this idea and came up with something which can actually change the entire dynamics of influencer marketing.
ClanConnect.ai aims to provide an AI-driven Influencer Marketing platform that helps brands in making their influencer marketing campaigns more data and result oriented.
Tell us about the tech highlights of ClanConnect?
ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts by bringing discovery, management, and performance analytics all in one system.
Through targeted searches and customizable analytics, marketers are able to identify and partner with more relevant influencers. ClanConnect.ai offers 30 different parameters to quantify the suitability and reach of each influencer. ClanConnect.ai has introduced a structured process of selecting influencers for brands. It simplifies the interaction between all stakeholders through instant analytics, progress reports, campaign ROIs, and so forth to help everyone derive the necessary learnings.
The platform further empowers smaller influencers to engage with larger brands, thereby democratizing the process for everyone. Setting the competitive aspects aside, ClanConnect.ai - the influencer marketplace- seeks to collaborate with all stakeholders, including individual influencers, talent hubs, agencies, and brands by bringing them onto a single platform.
How important has influencer marketing become for brands and for consumers?
Influencer marketing is driving the entire People to People marketing strategy for the brands. The reason it has become central to the overall marketing strategy.
Influencers are creating very meaningful conversations with their follower base which is helping brands create a relationship with the consumers at large. This relationship of trust can be effectively monetized.
Celebrities have been making news for all the wrong reasons right now. How is it going to reshape the entire influencer marketing paradigm?
Cricketers and Bollywood celebrities have always been part of the traditional advertising. Brands try to leverage the power of their reach. But, there are many brands that have ended their partnership with some of the celebrities who were in question for wrong reasons. There is a great opportunity for influencers beyond celebrities right now.
Also, influencer marketing is increasing accessibility for smaller businesses. So, this industry will help the smaller ones to mobilize their businesses. Many small influencers and KOL (Key Opinion Leaders) with a greater reach can make a livelihood out of this. Micro/nano influencers will become essentially important in the times to come. So, this will become an industry of its own, we are at a very nascent stage.
ShareHotstar appoints Gopika Gulati as Communications & PR Lead
In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past
Hotstar appoints former UNESCO Communications Consultant Gopika Gulati as Communications and PR Lead.
Gulati will be leading PR and communications for Hotstar’s AVOD (Advertising based Video on Demand) division which includes flagship properties like IPL, corporate and tech PR. In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past.
Gulati holds an MBA in Communication Management from Symbiosis Institute of Media & Communication, Pune and a Bachelors in History from Jesus & Mary College, Delhi.