Buzzmore Media wins the mandate for the Bundelkhand Literature Festival 2022

This three-day festival aims to take the literature, culture and art of Bundelkhand across the country.

e4m by exchange4media Staff
Published: Sep 24, 2022 5:03 PM  | 2 min read
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Digital marketing & Public relations agency Buzzmore Media has bagged the PR mandate for the Bundelkhand Literature Festival (BLF) 2022. The esteemed festival brings together literary figures from the fields of Hindi and Bundeli literature, dramatics, journalism, cinema and TV on one platform to discuss and deliberate on themes and issues pertaining to today’s world.

The 2022 edition of the annual Bundelkhand Literature Festival will take place from 14th October to 16th October. The BLF works to preserve the culture and literary traditions of Bundelkhand, which have been rich and distinctive since ancient times.

This three-day festival aims to take the literature, culture and art of Bundelkhand across the country.

Founder and festival director Pratap Raj said, ‘Buzzmore’s expertise and deep understanding of digital will be used to devise the digital and communications strategy and strengthen our digital presence for BLF. We are pleased to partner with Buzzmore Media. We are thankful to our long-time patrons, partners and associates for their continued support to the festival.

Speaking about the association, Jeetesh Vaishya, founder and managing director of Buzzmore Media Pvt. Ltd. said, ‘We are thrilled to have the opportunity to serve and become part of the greatest literary festival. We look forward to serving the digital and communications needs of the Bundelkhand Literature Festival and adding value to a noble initiative.’

As a part of the mandate, Buzzmore Media will be the official digital communication partner for the nationwide event BLF 2022 with the remarks of aiding strategic solutions for communications management and proposing ideas for the betterment of this festival as well. Buzzmore as a communication agency is amenable to presenting brand broadening, building a digital presence, and magnifying the organisation’s position.

As a chief guest, the honourable Deputy Chief Minister of Uttar Pradesh, Brajesh Pathak is expected to attend the event. BLF shall be featuring a host of notable guests and speakers such as Maitreyi Pushpa, an eminent writer; Aalok Shrivastav, poet, film lyricist; Pawan Kumar, director of the Uttar Pradesh Hindi Sansthan (Govt. of Uttar Pradesh); Sushmita Mukherjee, Bollywood actress and writer; Nobel laureate Kailash Satyarthi, founder of Bachpan Bachao Andolan; Rajendra Singh, water conservationist; Deepak Dua, film critic; Saurabh Dwivedi, journalist, founder-editor of The Lallantop; Sonroopa Vishal, poetess, journalist, NDTV; Pankaj Chaturvedi, editor, National Book Trust; Ashok Vajpeyi, poet essayist, literary-cultural critic and former chairman of Lalit Kala Akademi; Sanjay Dwivedi, DG, Indian Institute of Mass Communication and among others.

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Hotstar appoints Gopika Gulati as Communications & PR Lead

In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past

By exchange4media Staff | Dec 9, 2019 9:05 AM   |   1 min read

Gopika Gulati

Hotstar appoints former UNESCO Communications Consultant Gopika Gulati as Communications and PR Lead.

Gulati will be leading PR and communications for Hotstar’s AVOD (Advertising based Video on Demand) division which includes flagship properties like IPL, corporate and tech PR. In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past.

Gulati holds an MBA in Communication Management from Symbiosis Institute of Media & Communication, Pune and a Bachelors in History from Jesus & Mary College, Delhi.


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Hindustan Coca Cola Beverages appoints Mukund Trivedy as Head of Communications

Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade

By exchange4media Staff | Jul 16, 2019 8:38 AM   |   1 min read

Mukund Trivedy

Hindustan Coca Cola Beverages has appointed Mukund Trivedy as Head of Communications and media relations. Prior to this role, he was associated with SRF Ltd. as Head of Corporate Communications where he served almost a decade long stint.

Trivedy was also associated with SAIL for over 13 years where he was working as Sr. Manager Corporate Communications. He is also the founder of communications start-up-- Straight Drive.

Trivedy is the alumni of the prestigious Management Development Institute and has an MBA in Marketing.

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Amazon appoints Suruchi Jajoo as Manager, Public Relations

Prior to this role Jajoo was working as Director of Strategic Initiatives, Gutenberg LLC.

By Ruhail Amin | May 22, 2019 9:43 AM   |   1 min read

Suruchi Jajoo

Suruchi Jajoo, former Director of Strategic Initiatives, Gutenberg LLC has joined Amazon as Manager, Public Relations.

Prior to joining Gutenberg, Jajoo was associated with Urban Ladder for over 4 years. She joined Urban Ladder in 2013 and her last role was as Head of Strategy Communications. She has also served stints at Myntra and Telenor India.

Jajoo holds a Master’s degree in Strategic Communication from Columbia University and a Bachelor’s degree from Bangalore University.

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L&T appoints Yuvraj Mehta as Head of Brand Management & Communications

Mehta moved on from GMR after serving a four year stint with the group.

By Ruhail Amin | Feb 8, 2019 8:12 AM   |   1 min read

Yuvraj Mehta

Yuvraj Mehta, former Group Head, GMR Communications has joined L&T as Head of Brand Management & Communications. Mehta moved on from GMR after serving a four-year stint with the group.

Prior to GMR, he was working as Group Head & VP, Corporate Communications at Reliance Infrastructure Ltd where he served a long stint of over seven years.

Mehta has also been associated with Samsung Telecommunications Ltd as Head of Corporate Communications from 2006-08. He holds an MBA from KIIT School of Management and BSc from Calcutta University.

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Surabhi Patodia of Ola joins Practo as Head of Communications

Patodia served over three years at Ola as Senior Manager, Corporate Communications & PR

By Ruhail Amin | Feb 8, 2019 8:20 AM   |   1 min read

Patodia

Surabhi Patodia, former Senior Manager, Corporate Communications & PR at Ola has joined healthcare platform Practo as Head of Communications.

Patodia started her career in Communications with Adfactors PR, where she helped companies going to IPO with their communication plans. She then went on to be a part of Text100, India's premier Technology PR agency, where she worked with brands like Lenovo, Tata Power Solar, to name a few. She joined Ola in 2016, and was instrumental in building a strong narrative for the brand, across India and International markets.

Patodia holds PG Diploma in Public Relations & Corporate Communications from the Xavier’s Institute of Mass Communications, Mumbai and Bachelors in Business Administration from BIT, Mesra.

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IndiGo appoints Chhavi Leekha as Director, Corporate Communications & Brand Reputation

Prior to this role, Leekha worked with Nokia India as Head of Marketing and Communications

By Ruhail Amin | Jan 29, 2019 8:08 AM   |   1 min read

Leekha

IndiGo airlines, part of InterGlobe Aviation Ltd, has appointed Chhavi Leekha as Director Corporate Communications and Brand Reputation. Prior to this role, she worked with Nokia India as Head of Marketing and Communications. Her role included setting the direction and leading Nokia's marketing strategy, demand generations, brand strategy, event management, advertising, external/internal communications, corporate affairs &CSR.

Leekha has also worked with Uber India as Consulting Director of Communications and also served a stint at Spice Global as Group President, Brand and Corporate Communications.

Leekha has completed her MBA from the prestigious Narsee Monjee Institue of Management Studies and BA from Shri Ram College of Commerce.

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Aditya Birla Group appoints Sandeep Gurumurthi as Head of Corporate Comm. and Brand

Gurumurthi who was part of the core team that launched ET NOW stepped down from his role as Managing Editor in August 2018

By Ruhail Amin | Jan 22, 2019 7:45 AM   |   1 min read

SandeepGurumurthi

Aditya Birla Group has appointed former ET Now Managing Editor Sandeep Gurumurthi as Head of Corporate Communications and Brand.

Gurumurthi who was part of the core team that launched ET Now stepped down from his role as Managing Editor in August 2018.

He was associated with the channel since inception and besides anchoring breaking news and other special shows, he hosted ET Now's flagship debate show India Development Debate weeknights at 9 pm. 

Gurumurthi began his career with national broadcaster DD News, and prior to joining ET Now, he was associated with CNBC TV18,

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