Babyoye.com, a leading online store for baby and mother care products, has partnered with ‘Child’ magazine to launch a child hunt contest called ‘Babyoye Child Hunt Contest’. The contest is being promoted via their website and Facebook page. In order to enter the contest, parents need to send in their baby’s photographs via email to firstname.lastname@example.org and subscribe to the magazine to receive it at an annual discount. The annual subscription will be available at 46 per cent discount to all participants. A mailer will be sent to all babyoye.com customers and entrees will be accepted until January 31, 2012.
Approach Entertainment, a celebrity management, film productions and entertainment marketing company, has announced to strengthen its celebrity management and endorsement business. With more and more people gaining public attention through reality shows and increasing urge among people to become a celebrity, demand for professional celebrity management companies is rising.
Momentum is building up for the e4m Golden Mikes 2011 Radio Advertising Awards. Deadline for receiving entries has been extended to November 15, 2011. The Awards will be held in Mumbai on December 19, 2011. Lynn de Souza, Chairman/ CEO, Lintas Media Group, is the Jury Chairperson.
The Government diktat for phase-wise digitisation of television services in the country by 2014 has thrown up a huge debate. Is the massive process of digitizing all analog TV sets and cable networks going to be easy? Will the shift be effective enough to redefine broadcast technology? Is the broadcaster finally going to gain or lose viewers? e4m does a reality check…