MTS’ OOH campaign in the West Bengal circle is aimed at building a greater connect with the youth and is an extension of its Red Energy campaign.

Shanta Saikia Dec 26, 2011 9:30 AM

With the tag line ‘Full of Surprises’, Chhattisgarh Tourism Board’s ad campaign is targeted at high networth individuals (HNIs).

Shanta Saikia Dec 26, 2011 9:28 AM

‘Desh smart ban raha hai – aap kab ban rahe ho’ is the question Samsung is asking in the ad for its Galaxy Y & Wave Y smartphones. e4m reviews the ad...

Deepika Bhardwaj Dec 26, 2011 9:07 AM

Marking 15 years of its presence in India, Pizza Hut has launched a new campaign making consumers remember their first Pizza Hut experience.

Deepika Bhardwaj Dec 26, 2011 8:24 AM

Lodestar UM recently concluded a unique on-ground initiative for Mahindra Navistar. The core idea of the activity was to maximise reach for the brand.

exchange4media Staff Dec 26, 2011 7:52 AM

Sakal Media Group’s Balmitra Chitrakala Spardha initiative brought together five lakh children across Maharashtra for a state-level drawing competition.

exchange4media Staff Dec 26, 2011 7:51 AM

Ajay Trigunayat, Times Television Network, highlights the challenges of launching an HD channel. He is, however, optimistic about the technology taking off soon.

Ajay Trigunayat Dec 26, 2011 7:49 AM

Avinash Kaul, CEO, ET Now and Zoom, takes a realistic, but satirical look at seven trends that might shape television viewing in the times to come.

Avinash Kaul Dec 26, 2011 7:49 AM

Cheil Worldwide South West Asia has bagged the creative and digital duties for Delhi Daredevils post a multi agency pitch.

exchange4media Staff Dec 26, 2011 7:40 AM

The new ad model introduces new ways of video ads on Google Search. Media Ads is an exclusive format designed to put video ads front and center.

Rahul Dubey Dec 26, 2011 7:37 AM

Milestone Brandcom creates live and audio backed billboards to drive high visibility for Tata Docomo’s ‘Jeet ki Ghanti’s’ campaign in three markets.

Priyanka Nair Dec 26, 2011 7:36 AM

As the debate rages over whether content or distribution is king, the key factor determining this would be technology, writes Sudhir Agarwal, CEO, WWIL.

Sudhir Agarwal Dec 26, 2011 7:28 AM