Date-wise News

While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site
Rahul Dubey May 31, 2012 10:25 PM

Span Communication has been empanelled for seven government businesses. Cumulative spend is in the region of Rs 60-70 cr
Deepika Bhardwaj May 31, 2012 9:31 PM

Singh, formerly with Aircel, will also be a member of Reliance management board
exchange4media Staff May 31, 2012 8:13 PM

The winning eBay campaign received the award for its creative customer engagement strategy
exchange4media Staff May 31, 2012 7:38 PM

The Asian Federation of Advertising Associations to undertake a skills re-orientation initiative for young professionals
exchange4media Staff May 31, 2012 7:23 PM

Showing strong growth in the toothpaste category, Colgate-Palmolive has recorded advertising expenditure of Rs 262.96 crore in FY11-12
exchange4media Staff May 31, 2012 7:22 PM

Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force again. Read why...
Srabana Lahiri & Rahul Dubey May 31, 2012 7:18 PM

The three-day event in Goa was an exclusive engagement programme for select dealers of Berger Paints brand Silk
exchange4media Staff May 31, 2012 7:15 PM

Luisa Mazinter, CEO, themarketingsite calls Direct Marketing the next springboard for success in the country
Priyanka Mehra May 31, 2012 7:13 PM

He will be reporting to Vandana Das, President, DDB Mudra Group, Delhi and Aditya Kanthy, Senior VP, Panning, DDB Mudra, Delhi & Mumbai
exchange4media Staff May 31, 2012 7:03 PM

Gopinath Menon of Melon Media shares his apprehension for the fourth estate as many corporates enter the media space
Gopinath Menon May 31, 2012 6:49 PM

The brand to launch ‘Amul’s India’, a compilation of write-ups & interviews of various personalities on their perceptions of the brand
Disha Thakker May 31, 2012 2:40 AM

Used wisely and with the right approach, QR codes can make marketing campaigns look great
Sujay Maheshwari May 31, 2012 12:29 AM