Date-wise News

GM India continues to bank on social media

GM India continues to bank on social media?blur=25

While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site

Rahul Dubey May 31, 2012 10:25 PM

Span joins roster of seven advertisers in a quarter

Span joins roster of seven advertisers in a quarter?blur=25

Span Communication has been empanelled for seven government businesses. Cumulative spend is in the region of Rs 60-70 cr

Deepika Bhardwaj May 31, 2012 9:31 PM

Gurdeep Singh appointed Pres & CEO, Reliance Comm

Gurdeep Singh appointed Pres & CEO, Reliance Comm?blur=25

Singh, formerly with Aircel, will also be a member of Reliance management board

exchange4media Staff May 31, 2012 8:13 PM

Hanmer MSL wins Bees Award for eBay campaign

Hanmer MSL wins Bees Award for eBay campaign?blur=25

The winning eBay campaign received the award for its creative customer engagement strategy

exchange4media Staff May 31, 2012 7:38 PM

AFAA’s action plan for Asia

AFAA’s action plan for Asia?blur=25

The Asian Federation of Advertising Associations to undertake a skills re-orientation initiative for young professionals

exchange4media Staff May 31, 2012 7:23 PM

Colgate-Palmolive FY12 ad spends up 16 pc

Colgate-Palmolive FY12 ad spends up 16 pc?blur=25

Showing strong growth in the toothpaste category, Colgate-Palmolive has recorded advertising expenditure of Rs 262.96 crore in FY11-12

exchange4media Staff May 31, 2012 7:22 PM

Why corporates eye the media

Why corporates eye the media?blur=25

Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force again. Read why...

Srabana Lahiri & Rahul Dubey May 31, 2012 7:18 PM

Percept ICE pampers Berger Paints dealers with ‘Silken Nights’

Percept ICE pampers Berger Paints dealers with ‘Silken Nights’?blur=25

The three-day event in Goa was an exclusive engagement programme for select dealers of Berger Paints brand Silk

exchange4media Staff May 31, 2012 7:15 PM

“Small percentage of top companies use DM in India”

“Small percentage of top companies use DM in India”?blur=25

Luisa Mazinter, CEO, themarketingsite calls Direct Marketing the next springboard for success in the country

Priyanka Mehra May 31, 2012 7:13 PM

Xavi Bech de Careda joins DDB Mudra Delhi

Xavi Bech de Careda joins DDB Mudra Delhi?blur=25

He will be reporting to Vandana Das, President, DDB Mudra Group, Delhi and Aditya Kanthy, Senior VP, Panning, DDB Mudra, Delhi & Mumbai

exchange4media Staff May 31, 2012 7:03 PM

Guest Column: New custodians of democracy emerge

Guest Column: New custodians of democracy emerge?blur=25

Gopinath Menon of Melon Media shares his apprehension for the fourth estate as many corporates enter the media space

Gopinath Menon May 31, 2012 6:49 PM

Amul moppet captures India over the years

Amul moppet captures India over the years?blur=25

The brand to launch ‘Amul’s India’, a compilation of write-ups & interviews of various personalities on their perceptions of the brand

Disha Thakker May 31, 2012 2:40 AM

Guest Column: Gain a marketing edge with QR codes

Guest Column: Gain a marketing edge with QR codes?blur=25

Used wisely and with the right approach, QR codes can make marketing campaigns look great

Sujay Maheshwari May 31, 2012 12:29 AM