While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site

Rahul Dubey May 31, 2012 10:25 PM

Span Communication has been empanelled for seven government businesses. Cumulative spend is in the region of Rs 60-70 cr

Deepika Bhardwaj May 31, 2012 9:31 PM

Singh, formerly with Aircel, will also be a member of Reliance management board

exchange4media Staff May 31, 2012 8:13 PM

The winning eBay campaign received the award for its creative customer engagement strategy

exchange4media Staff May 31, 2012 7:38 PM

The Asian Federation of Advertising Associations to undertake a skills re-orientation initiative for young professionals

exchange4media Staff May 31, 2012 7:23 PM

Showing strong growth in the toothpaste category, Colgate-Palmolive has recorded advertising expenditure of Rs 262.96 crore in FY11-12

exchange4media Staff May 31, 2012 7:22 PM

Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force again. Read why...

Srabana Lahiri & Rahul Dubey May 31, 2012 7:18 PM

The three-day event in Goa was an exclusive engagement programme for select dealers of Berger Paints brand Silk

exchange4media Staff May 31, 2012 7:15 PM

Luisa Mazinter, CEO, themarketingsite calls Direct Marketing the next springboard for success in the country

Priyanka Mehra May 31, 2012 7:13 PM

He will be reporting to Vandana Das, President, DDB Mudra Group, Delhi and Aditya Kanthy, Senior VP, Panning, DDB Mudra, Delhi & Mumbai

exchange4media Staff May 31, 2012 7:03 PM

Gopinath Menon of Melon Media shares his apprehension for the fourth estate as many corporates enter the media space

Gopinath Menon May 31, 2012 6:49 PM

The brand to launch ‘Amul’s India’, a compilation of write-ups & interviews of various personalities on their perceptions of the brand

Disha Thakker May 31, 2012 2:40 AM

Used wisely and with the right approach, QR codes can make marketing campaigns look great

Sujay Maheshwari May 31, 2012 12:29 AM