Date-wise News
GM India continues to bank on social media

While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site

Rahul Dubey May 31, 2012 10:25 PM

Span joins roster of seven advertisers in a quarter

Span Communication has been empanelled for seven government businesses. Cumulative spend is in the region of Rs 60-70 cr

Deepika Bhardwaj May 31, 2012 9:31 PM

Gurdeep Singh appointed Pres & CEO, Reliance Comm

Singh, formerly with Aircel, will also be a member of Reliance management board

exchange4media Staff May 31, 2012 8:13 PM

Hanmer MSL wins Bees Award for eBay campaign

The winning eBay campaign received the award for its creative customer engagement strategy

exchange4media Staff May 31, 2012 7:38 PM

AFAA’s action plan for Asia

The Asian Federation of Advertising Associations to undertake a skills re-orientation initiative for young professionals

exchange4media Staff May 31, 2012 7:23 PM

Colgate-Palmolive FY12 ad spends up 16 pc

Showing strong growth in the toothpaste category, Colgate-Palmolive has recorded advertising expenditure of Rs 262.96 crore in FY11-12

exchange4media Staff May 31, 2012 7:22 PM

Why corporates eye the media

Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force again. Read why...

Srabana Lahiri & Rahul Dubey May 31, 2012 7:18 PM

Percept ICE pampers Berger Paints dealers with ‘Silken Nights’

The three-day event in Goa was an exclusive engagement programme for select dealers of Berger Paints brand Silk

exchange4media Staff May 31, 2012 7:15 PM

“Small percentage of top companies use DM in India”

Luisa Mazinter, CEO, themarketingsite calls Direct Marketing the next springboard for success in the country

Priyanka Mehra May 31, 2012 7:13 PM

Xavi Bech de Careda joins DDB Mudra Delhi

He will be reporting to Vandana Das, President, DDB Mudra Group, Delhi and Aditya Kanthy, Senior VP, Panning, DDB Mudra, Delhi & Mumbai

exchange4media Staff May 31, 2012 7:03 PM

Guest Column: New custodians of democracy emerge

Gopinath Menon of Melon Media shares his apprehension for the fourth estate as many corporates enter the media space

Gopinath Menon May 31, 2012 6:49 PM

Amul moppet captures India over the years

The brand to launch ‘Amul’s India’, a compilation of write-ups & interviews of various personalities on their perceptions of the brand

Disha Thakker May 31, 2012 2:40 AM

Guest Column: Gain a marketing edge with QR codes

Used wisely and with the right approach, QR codes can make marketing campaigns look great

Sujay Maheshwari May 31, 2012 12:29 AM