Percept ICE pampers Berger Paints dealers with ‘Silken Nights’

The three-day event in Goa was an exclusive engagement programme for select dealers of Berger Paints brand Silk

e4m by exchange4media Staff
Updated: May 31, 2012 7:15 PM
Percept ICE pampers Berger Paints dealers with ‘Silken Nights’

Percept ICE, the Strategic Business Unit of Percept Sports & Entertainment, planned and executed Silken Nights 2011-12 for Berger Paints in Goa. The three-day event saw the re-launch celebrations of the paint brand Silk.

The brief was to create an exclusive engagement programme for select dealers who lifted high volumes for brand Silk.

Nazneen Karimi, Chief Operating Officer, Percept ICE, said, “The brief demanded to create a unique experience and the team at Percept ICE strived hard not only to meet the expectations, but to exceed expectations. The event was designed keeping in mind the exceptional achievements of the Emperors of Silk and to motivate the guests to put in their best.”

The first night was the Gala Night – a night of awards and entertainment, including stand-up comedy acts and dance performances. Eleven winners, who were titled ‘Emperors of Silk’, were awarded with trophies. A lucky draw was held for all the dealers and one of them won a Maruti A-Star car. The next day witnessed water sports at the Zuri Beach like, plus there was shopping at the Panjim City market and sight-seeing at Dona Paula and Casino Royale.

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