Date-wise News
TBWA\ launches Integer in India

TBWA\ formally launched Integer, its retail & shopper mktg agency, in India on Feb 7. Marc Ducnuigeen, Prez, Integer Group elaborated on India plans

Dipali Banka Feb 8, 2012 1:55 PM

Mirinda expands its extent of ‘Pagalpanti’

Mirinda has launched two new flavours, which is supported by a robust 360-degree campaign & a consumer engagement programme – Taste Twister Challenge

exchange4media Staff Feb 8, 2012 12:45 PM

Jaideep Mahajan calls it quits at JWT

Jaideep Mahajan, Vice-President and Executive Creative Director, JWT Delhi has put in his papers; his next destination - unknown

Deepika Bhardwaj Feb 8, 2012 12:43 PM

Jaideep Mahajan calls it quits at JWT

Jaideep Mahajan, Vice-President and Executive Creative Director, JWT Delhi has put in his papers; his next destination - unknown

Deepika Bhardwaj Feb 8, 2012 12:42 PM

STAR India goes digital for its ad delivery service

The company has launched Star Content LIVE, which provides advertisers a tapeless TV commercial delivery service. Kevin Vaz, President, Ad Sales, STAR India explained further

exchange4media Staff Feb 8, 2012 12:33 PM

Cottage Industries empanels seven agencies

Crayons, Newfields, Aakar, Centum, Mode, Span Communication and Promodome to handle the creative and media duties for Cottage Industries

Deepika Bhardwaj Feb 8, 2012 12:30 PM

Myntra.com focuses on tier-2 and tier-3 cities to expand its reach

Myntra.com reaches out to customers in Chandigarh & Lucknow through hoardings and print advertisements

exchange4media Staff Feb 8, 2012 11:24 AM

Ten Golf channel to tee off in India

Taj Television’s latest channel offering is exclusively focused on golf. Professional Golf Tour of India has announced a 3-year deal with Ten Golf

exchange4media Staff Feb 8, 2012 8:37 AM

Future Media drives Tata’s promo push for Indigo

Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo

Rahul Dubey Feb 8, 2012 8:35 AM

SAB whips up patriotism with comedy in new show

‘I Luv My India’ is the latest light hearted comedy show from the SAB TV stable. The channel has spent 5% of the total budget on marketing the show

Suraj Ramnath Feb 8, 2012 8:32 AM

Percept/H’s fresh take for Good Morning Intl Tea

The new TVC for Good Morning International Tea breaks away from usual images of tea commercials. Percept/H has let the positioning flows from the name

exchange4media Staff Feb 8, 2012 8:09 AM

Turner Broadcasting International names Gerhard Zeiler as President

Gerhard Zeiler has been newly appointed as President of Turner Broadcasting System International

exchange4media Staff Feb 8, 2012 8:07 AM

Big Flicks unveils BIGFLIX+

Reliance Entertainment’s Big Flicks unveils their latest ad campaign featuring BIGFLIX+ India’s first and only premium movies-on-demand service

exchange4media Staff Feb 8, 2012 7:32 AM

Hari Bhoomi to further firm base in Hindi heartland

Hindi daily Hari Bhoomi is planning to launch an edition in Bhopal soon. This will be the paper’s second edition in Madhya Pradesh after Jabalpur

Abid Hasan Feb 8, 2012 7:30 AM

Guest Article: So, you think that’s a nice ad, eh?

Jaimit Doshi, Head - Marketing, Kotak Securities shares some salient points about ad analysis from a marketing head’s point of view

Jaimit Doshi Feb 8, 2012 7:26 AM

Top level changes at Sakal; new COO, CMO named

Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO

Shree Lahiri Feb 8, 2012 7:22 AM

Top level changes at Sakal; new COO, CMO named

Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO

Shree Lahiri Feb 8, 2012 7:22 AM