Big Flicks unveils BIGFLIX+

Reliance Entertainment’s Big Flicks unveils their latest ad campaign featuring BIGFLIX+ India’s first and only premium movies-on-demand service

e4m by exchange4media Staff
Updated: Feb 8, 2012 7:32 AM
Big Flicks unveils BIGFLIX+

BigFlicks, part of Reliance Group’s digital entertainment business, today announced the launch of a new ad campaign to increase awareness and promote India’s first and the only of its kind online movies-on-demand service - BIGFlix+ which lets the user click, download and play over 500 blockbusters at a subscription fee of Rs. 249 a month across PC, tablets and mobiles.

Today’s metro generation is not able to see all films in theatres. There was a clear need gap of a service that can offer users the best in class movie experience on the devices that they are comfortable using – laptop, mobile or/and tablets.

Hence, the brief to agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to merely streaming them online.

Commenting on the new campaign, Shreyash Sigtia, Business Head, BigFlicks.Pvt.Ltd said, “The basic ideas behind the campaign is to instill a thought in the viewer’s mind that they can now finally select a movie of their choice and view it wherever & whenever they want to see it. We deliberately kept the creative simple and focused the communication on the core offering and its benefit in order to build the category in the country.”

With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks on the device of their choice. This makes BigFlix+ service a personal blockbuster theatre of the viewer.

On the completion of this campaign, Joy Ghoshal, Marching Ants, said, “Film content is not exclusive and its viewing comes with its irritants, so we decided to challenge the biggest provider - television. Big Flix + is about to change the role of the laptop and other mobile devices to that of a blockbuster theatre, supported by huge choice of quality content and uninterrupted viewing. Keeping the communication simple, informative and yet interesting was the challenge.”

Campaign Credits:
Creative agency - Marching Ants
Executive Creative Director – Joy Ghoshal
Copywriter – Abhishek Parikh
Art Director – Nisha Gandhi Archarya and Nirav Shah
Production House- Catalyst Creates
Director - Parth

BIGFLIX+, India’s first and only premium movie on demand service will equip subscribers to download blockbuster titles in addition to merely streaming.

For the record, BigFlicks offers an extensive HD Quality movie library across Hindi, English, and several regional languages. Subscribers can now avail movies across a wide spectrum ranging from a critically acclaimed Paa to a rib tickling comedy like Bhejafry or blockbuster like Dabaang or Singham at a mere click of a button.

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