Date-wise News
The Australian partners with Mediascope

Mediascope will provide the Australian newspaper ads from Indian companies that want to reach out to international markets

Abid Hasan Jun 25, 2012 10:36 PM

Cannes Lions: Key takeaways

A quick summary of what stood out in conversations, on-stage and off-stage at the Festival this year

Noor Fathima Warsia Jun 25, 2012 9:06 PM

Cannes Lions: Key takeaways

A quick summary of what stood out in conversations, on-stage and off-stage at the Festival this year

Noor Fathima Warsia Jun 25, 2012 9:06 PM

Winners speak: Amar Ujala MQ 2012 Delhi

The winning Genpact-Reckitt Benckiser team talks about their victory and how they plan to prepare for the next round

Shree Lahiri Jun 25, 2012 8:57 PM

“Making FM Phase III launch profitable is challenging”

Ritesh Malik, MD, Creative Thinks Media says that while the radio ad business is pegged at about Rs 1,100 cr -1,200 cr, slowdown is impacting ad revenues

Shree Lahiri Jun 25, 2012 8:55 PM

"Planners don't understand southern market"

Media planners & ad men don’t understand the culture in South India, not allowing expansion of national advertisers, say Chennai media professionals

exchange4media Staff Jun 25, 2012 8:53 PM

“Media Market Guide depicts clear demographics of India”

The guide is useful to marketers as it helps market prioritisation basis state population, says Sandeep Sharma, President, RK Swamy Media Group

exchange4media Staff Jun 25, 2012 8:48 PM

WPP retains Holding Company of the Year @Cannes

Despite WPP’s concern over Media Lions, the Holding Company has retained the title that has become important for advertising business’ top bosses

exchange4media Staff Jun 25, 2012 8:43 PM

WPP retains Holding Company of the Year @Cannes

Despite WPP’s concern over Media Lions, the Holding Company has retained the title that has become important for advertising business’ top bosses

exchange4media Staff Jun 25, 2012 8:43 PM

15 minutes on Cannes stage, a lifetime of learning: Josy Paul

The Chairman & NCD of BBDO India writes on his experience of being a speaker at Cannes Lions and the Festival’s ‘human’ side

Josy Paul Jun 25, 2012 8:35 PM

15 minutes on Cannes stage, a lifetime of learning: Josy Paul

The Chairman & NCD of BBDO India writes on his experience of being a speaker at Cannes Lions and the Festival’s ‘human’ side

Josy Paul Jun 25, 2012 8:35 PM

Surprise & Innovation are key to Cannes Lions: Terry Savage

Cannes Lions Chairman summarises 2012, speaks on what works for the Festival and the diamond jubilee plans

Noor Fathima Warsia Jun 25, 2012 8:32 PM

Surprise & Innovation are key to Cannes Lions: Terry Savage

Cannes Lions Chairman summarises 2012, speaks on what works for the Festival and the diamond jubilee plans

Noor Fathima Warsia Jun 25, 2012 8:32 PM

O&M wins Network of The Year at Cannes Lions 2012

The agency has broken breaks previous record with 83 Lions, including one Grand Prix and 12 Golds

exchange4media Staff Jun 25, 2012 8:26 PM

Fastrack appoints Milestone Brandcom as OOH AoR

This is the first time the brand has appointed an outdoor agency at a national level; it is attributed to the brand’s growth strategy

Priyanka Nair Jun 25, 2012 8:09 PM

Ashok Leyland changing the truck market: Nitin Seth

Ashok Leyland has realised that the truck market, like the car market, needs to take the after-sales experience up for truck drivers

exchange4media Staff Jun 25, 2012 8:08 PM

Real India Conclave to reveal potential of emerging markets

Real India Conclave is an attempt by Jagran and exchange4media to focus on emerging markets, where ‘real’ India is experiencing growth

Shree Lahiri Jun 25, 2012 8:07 PM

Mindshare and Google launch Mobile Garage

The venture is designed to use Google’s best in class mobile expertise to supercharge the use of mobile by Mindshare’s global client base

exchange4media Staff Jun 25, 2012 7:49 PM