O&M wins Network of The Year at Cannes Lions 2012

The agency has broken breaks previous record with 83 Lions, including one Grand Prix and 12 Golds

e4m by exchange4media Staff
Updated: Jun 25, 2012 8:26 PM
O&M wins Network of The Year at Cannes Lions 2012

Ogilvy & Mather Worldwide has been named Network of the Year at the 59th Cannes Lions International Festival of Creativity. Cannes Lions 2012 saw Ogilvy & Mather have its best ever year. It has been presented with the Network of the Year award, and has won 83 Lions across all categories, including one Grand Prix, 12 Golds, 20 Silvers and 50 Bronzes. The network has also achieved a record 305 finalists during the festival.

Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather and Film & Press Jury President at Cannes 2012, said, “We are delighted to be crowned Network of the Year in Cannes 2012 on top of winning a Grand Prix and 83 Lions. The awards are a reflection of our strong creative and management teams, our client relationships, and our agency culture that places its emphasis on creativity. It’s great to be recognised by our peers.”

Ogilvy & Mather China was crowned with a Grand Prix in the Outdoor category for its ‘#CokeHands campaign’.

Across the Network 12 Golds were awarded – across all categories – for the following campaigns:

3x Gold for ‘The Return of Dictator Ben Ali’, Ogilvy & Mather Tunisia (2x Promo & Activation; and Branded Content & Entertainment)

1x Gold for its ‘Sprite Shower,’ Ogilvy & Mather Brasil - Sao Paulo ( Promo & Activation)

1 x Gold for its Carling Black Label ‘Be The Coach,’ Ogilvy Cape Town (Branded Content & Entertainment)

1x Gold for its Claro TV ‘Half of HBO for free,’ Ogilvy & Mather Guatemala (Direct)

1 x Gold for its Claro ‘A’ ‘T’ ‘S’ ‘I’ campaign, Ogilvy & Mather Brasil (Press)

1x Gold for its IBM ‘THINK’ campaign, Ogilvy & Mather NY (Design)

1x Gold for its Hellman’s ‘Recipe Receipt’ campaign, Ogilvy & Matcher Brasil (Promo & Activation)

1x Gold for its ‘Coke Hands’ campaign, Ogilvy & Mather, China (Outdoor)

1x Gold for its Forbes ‘Donald Trump’ campaign, Ogilvy & Mather Brazil (Outdoor)

1x Gold for its Coca-Cola ‘ Share a Coke’ campaign, Ogilvy & Mather Sydney (Outdoor)

Ogilvy & Mather had won 61 awards at Cannes last year, which comprised 12 Golds, 17 Silvers, and 32 Bronzes.

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