While the first part of this report looked at the implications of digitising television, Part 2 takes a look at how various factions will benefit – DTH players, broadcasters, advertisers, besides what were the immediate focus areas as well as the requisites for digitisation.
Intense competition has kept newspaper cover prices extremely low in India, with none of the players ready to make the first move towards a more sustainable pricing strategy. Industry experts feel all publications need to collaborate to arrive at a threshold level of cover price.
<p align=justify>With digital media getting more attention, it has become all the more challenging to manage reputation as in social media people can say various things – both positive and negative. The effort should be not to stop people from saying things, but respond promptly. PR practitioners need to listen to conversations carefully and address the issues therein. Based on these conversations, one needs to change one’s communication plans accordingly. However, there should not be any knee-jerk reaction to negative comments, which can prove to be counter-productive. </p>