Date-wise News
Hindi GEC genre jumps back; Star Plus and Sony grow

It has been a good week for the Hindi general entertainment genre. Star Plus managed a 300-plus GRP week and KBC’s grand winner of Rs 5 crore took the channel to the No. 2 spot this week. Colors, Zee, Sab and Imagine have all grown in the week.

exchange4media Staff Nov 9, 2011 8:48 AM

Digitising Television – Part 2: Going digital with the box

While the first part of this report looked at the implications of digitising television, Part 2 takes a look at how various factions will benefit – DTH players, broadcasters, advertisers, besides what were the immediate focus areas as well as the requisites for digitisation.

Rahul Dubey Nov 9, 2011 8:47 AM

Vijay Sampath appointed CEO of ACK-Media

ACK-Media has appointed Vijay Sampath as Chief Executive Officer. He takes over from Samir Patil, who remains on the Board of Directors of ACK-Media.

exchange4media Staff Nov 9, 2011 8:42 AM

BIG Street’s OOH campaign for Hyundai Eon grabs attention of Delhiites

BIG Street, the OOH arm of Reliance Broadcast Network Ltd (RBNL), has helped Hyundai India put its new car ‘Eon’ on a pedestal inside Delhi Metro stations – literally and figuratively.

Priyanka Nair Nov 9, 2011 8:41 AM

Internet users in India crosses 100-mn mark: I-Cube Report

According to the annual I-Cube Report, India is all set to have 121 million Internet users by December 2011. Out of 121 million, 97 million would be active Internet users who access Internet at least once in a month.

exchange4media Staff Nov 9, 2011 8:40 AM

IMPACT Annv Spl: Shashi Sinha on 7 reasons why media industry will do well

Shashi Sinha, CEO, Lodestar UM, lists the seven reasons why he feels the media industry will do well. According to him, the future looks very bright.

Shashi Sinha Nov 9, 2011 8:40 AM

Tropicana 100% embarks on digital campaign

Tropicana 100% is launching a large scale campaign, ‘Tropicana Breakfast Club’, on the digital space to engage with its consumers and communicate the importance of a complete breakfast.

exchange4media Staff Nov 9, 2011 8:40 AM

Mindshare appoints Ashok Lalla as Leader, Digital, South Asia

Based out of Mumbai, Ashok Lalla will report to Ravi Rao, Leader, Mindshare South Asia. He moves from Euro RSCG, where he was President – Digital, and worked with several blue-chip clients, including Unilever and IBM.

Shanta Saikia Nov 9, 2011 8:39 AM

Noorings: And India wraps up one more successful AdAsia...

After all the action and madness, AdAsia 2011 finally concluded last week. But the hangover continues, and conversations at the forum are still being discussed in various advertising offices. For India, AdAsia 2011 was yet another big achievement.

Noor Fathima Warsia Nov 9, 2011 8:36 AM

Who will be IMPACT Person of the Year 2011? Nominees announced

Agnello Dias, Haresh Chawla, Madhukar Kamath, Man Jit Singh, Rajiv Verma, Ronnie Screwvala, Sandeep Goyal and Vineet Jain are the eight industry leaders nominated for IMPACT Person of the Year 2011, presented by Jagran Group.

Shanta Saikia Nov 9, 2011 8:11 AM

Newspaper cover pricing: Low cost or profit margins?

Intense competition has kept newspaper cover prices extremely low in India, with none of the players ready to make the first move towards a more sustainable pricing strategy. Industry experts feel all publications need to collaborate to arrive at a threshold level of cover price.

Sai Prasanna Nov 9, 2011 8:04 AM

IMPACT Annv Spl: Vikram Sakhuja on 7 big media bets

Vikram Sakhuja, CEO, GroupM, South Asia, makes his seven big media bets about the future, all of which are geared towards making media money working harder to grow brands.

Vikram Sakhuja Nov 9, 2011 7:44 AM

Andrew Yule scouts for ad agencies in Kolkata

Andrew Yule, a Government of India enterprise, has called for a pitch for empanelment of advertising agencies in Kolkata. Last date for submission of applications is November 21, 2011.

exchange4media Staff Nov 9, 2011 7:37 AM

<b>Jaideep Shergill</b>, CEO, Hanmer MSL

<p align=justify>With digital media getting more attention, it has become all the more challenging to manage reputation as in social media people can say various things – both positive and negative. The effort should be not to stop people from saying things, but respond promptly. PR practitioners need to listen to conversations carefully and address the issues therein. Based on these conversations, one needs to change one’s communication plans accordingly. However, there should not be any knee-jerk reaction to negative comments, which can prove to be counter-productive. </p>

exchange4media Staff Nov 9, 2011 12:00 AM