Lodestar UM CEO blogs on the 4 Ps of marketing mix as said by Kimberly Kadlec, VP, Global Mktg Grp, Johnson & Johnson in a session @Cannes Lions

Shashi Sinha Jun 20, 2012 7:43 PM

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

Shashi Sinha, CEO, Lodestar UM, recalls the time when he was a rookie in then Ulka and the lasting impression that Bal Mundkur had on him

Shashi Sinha Jan 9, 2012 8:25 AM

Shashi Sinha, CEO, Lodestar UM, lists the seven reasons why he feels the media industry will do well. According to him, the future looks very bright.

Shashi Sinha Nov 9, 2011 8:40 AM

Shashi Sinha is quite pleased with the way the Media Abbys have gone so far – 484 entries as against 417 last year. Moreover, the quality of entries that have been submitted this year is truly very good and inspirational. According to Sinha, immense progress has been made in the categories of Digital and Internet, and the presentation boards and videos have also improved dramatically.

Shashi Sinha Apr 10, 2010 11:21 AM