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Ad biz today is like the 60s, albeit tech-driven: Shashi Sinha

Lodestar UM CEO blogs on the 4 Ps of marketing mix as said by Kimberly Kadlec, VP, Global Mktg Grp, Johnson & Johnson in a session @Cannes Lions

Shashi Sinha Jun 20, 2012 7:43 PM

Aditya Birla Group-India Today deal is good news for media industry

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

Aditya Birla Group-India Today deal is good news for media industry

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

Remembering Bal Mundkur - Shashi Sinha

Shashi Sinha, CEO, Lodestar UM, recalls the time when he was a rookie in then Ulka and the lasting impression that Bal Mundkur had on him

Shashi Sinha Jan 9, 2012 8:25 AM

IMPACT Annv Spl: Shashi Sinha on 7 reasons why media industry will do well

Shashi Sinha, CEO, Lodestar UM, lists the seven reasons why he feels the media industry will do well. According to him, the future looks very bright.

Shashi Sinha Nov 9, 2011 8:40 AM

We compete fiercely, but are part of a ‘Biradiri’: Shashi Sinha

Shashi Sinha is quite pleased with the way the Media Abbys have gone so far – 484 entries as against 417 last year. Moreover, the quality of entries that have been submitted this year is truly very good and inspirational. According to Sinha, immense progress has been made in the categories of Digital and Internet, and the presentation boards and videos have also improved dramatically.

Shashi Sinha Apr 10, 2010 11:21 AM