One of the most successful campaigns from India in recent times, Gillette’s WALS initiative triggered a debate about shaving among Indian men and resulted in a sales increase of 38 per cent and a 35 per cent increase of market share for Gillette...

exchange4media Staff Apr 9, 2012 2:03 PM

Anita Nayyar, CEO, Havas Media quits to join BCCL; Havas is in the process of identifying a successor. Meanwhile, the co. has elevated Mohit Joshi to be MD, MPG India

Noor Fathima Warsia Apr 9, 2012 10:27 AM

Anita Nayyar, CEO, Havas Media quits to join BCCL; Havas is in the process of identifying a successor. Meanwhile, the co. has elevated Mohit Joshi to be MD, MPG India

Noor Fathima Warsia Apr 9, 2012 10:27 AM

Anita Nayyar, CEO, Havas Media quits to join BCCL; Havas is in the process of identifying a successor. Meanwhile, the co. has elevated Mohit Joshi to be MD, MPG India

Noor Fathima Warsia Apr 9, 2012 10:26 AM

Multi Screen Media has launched its new channel ‘Six’ from April 7; this is the sixth channel of the network

Suraj Ramnath Apr 9, 2012 10:23 AM

Media agencies are seeing interesting talent movement - old hands & new intellect are making way to the business, as media agency heads take up newer challenges

Noor Fathima Warsia Apr 9, 2012 10:19 AM

Media agencies are seeing interesting talent movement - old hands & new intellect are making way to the business, as media agency heads take up newer challenges

Noor Fathima Warsia Apr 9, 2012 10:18 AM

After increasing its marketing spends by 40 per cent, BMW Group is focusing on experiential and guerilla marketing plans for Mini in India

Rahul Dubey Apr 9, 2012 9:47 AM

Shubha George, COO, MEC South Asia, discusses industry trends that impacted MEC IPL TV Rating Prediction this year and why a rating of 3.8 is good for advertisers

exchange4media Staff Apr 9, 2012 9:23 AM

With this acquisition Tyroo is on its way to becoming India’s largest digital media company, after Google India, by next year

exchange4media Staff Apr 9, 2012 8:17 AM

Zee Entertainment Enterprises has appointed its senior hand, Bharat Ranga to the newly created position of Chief Content and Creative Officer

exchange4media Staff Apr 9, 2012 8:15 AM

<p align=justify>We are more focused on investing on TV content and also access such content through digital platforms, PCs, tablets, smart phones. It will be more about how we are creating more content on the digital platforms. We are not only interested in increasing our TV content, but making the same content available on different platforms. These are the two areas of focus for this year. </p>

exchange4media Staff Apr 9, 2012 12:00 AM

The Indian pizza market is worth approximately Rs 1,300-1,400 crore out of the Rs 8,000 crore organised food sector of India, as per Euromonitor data last year. Domino’s enjoys 54 per cent share of the pizza market, and 70 per cent share if you look at the organised home delivery space.

exchange4media Staff Apr 9, 2012 12:00 AM