In the wake of a multi-agency pitch, Aircel has realigned its media business. Mudra Max is the new agency added to the roster, handling print and radio. Starcom now handles television & digital. The estimated account size of the business is in the vicinity of Rs 180 crore.
Minutes after a leading news channel claimed to have flashed ‘exclusive’ footage of Sharad Pawar being slapped by Harvinder Singh, not just news channels, but social networking websites like Twitter and Facebook were also flooded with comments for and against the incident.