strengthens its marketing initiatives has introduced formal apparel wear category in its catalogue and has recently rolled out a new TVC, ‘Ramp it up’, besides hosting an event for FHM’s 4th anniversary issue.

e4m by Priyanka Nair
Updated: Nov 25, 2011 7:26 AM strengthens its marketing initiatives, the popular online shopping for fashion and lifestyle merchandise, adds muscle to its exciting marketing initiatives. Myntra’s value proposition revolves around giving the consumer the power and the easiest way of purchasing fashion and lifestyle products online. Keeping this in mind, the company has introduced formal apparel wear category in its catalogue. had rolled out its first TVC in July-August, which was a brand awareness campaign. The latest campaign “Ramp it up” is targeted at potential customers focusing on how high fashion feel is for anyone who believes in good fashion. Happy creative is the agency that is the brain child behind the TVC.

To extend its marketing initiatives, Myntra hosted the launch event of FHM’s fourth anniversary issue. With this association with FHM, Myntra appeals to the style-conscious consumer as the one stop shop to sate their fashion appetite.

Commenting on the association, Mukesh Basal, CEO, said, “We are excited about the opportunity to connect with an international youth brand like FHM. The magazine portrays boldness, authenticity, and individual style which blend well with the fashion appeal of”

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