happy-creative
Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts
Abhinna Shreshtha Dec 26, 2016 8:44 AM
The annual seminar saw over 700 managers assemble under one roof to foster collaboration and partnership amongst the network’s group agencies
exchange4media Staff Dec 15, 2016 3:37 PM
Joining the Dentsu Aegis leadership team in India is Happy’s co-founder and CEO Kartik Iyer, and co-founder and MD Praveen Das, who will both report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia
exchange4media Staff Oct 10, 2016 7:59 AM
This latest ad campaign by Ola faced criticism on various social media channels for portraying a sexist image of a modern day woman in their creative.
exchange4media Staff Apr 26, 2016 12:29 PM
This TVC marks Ola Micro’s success in offering economy AC car rides at Rs 6/km across 42 cities in India
exchange4media Staff Apr 23, 2016 8:19 AM
Lookup, the free chat-based local commerce app has launched its innovative new campaign called ‘Ab Chat Se Karo Kuch Kaam Ki Baat’ which makes use of chat-based emojis for the first time in India
exchange4media Staff Mar 12, 2016 9:04 AM
Lookup, the free chat-based local commerce app has launched its innovative new campaign called ‘Ab Chat Se Karo Kuch Kaam Ki Baat’ which makes use of chat-based emojis for the first time in India
exchange4media Staff Mar 12, 2016 8:26 AM
Phalgun Trivatsu will be supported by Ravi Bhat who recently returned to Happy after a short stint with Lowe Lintas Bangalore. Besides Bhat, the team also consists of Ashwin Dravid (ex- Maxus, Jack-n-the-Box) looking after content strategy, Hari Nair (ex- Razorfish) on leading data and Anusha Pinto on design
exchange4media Staff Dec 2, 2015 3:46 PM
The agency will manage communication mandates along with traditional and new age media for the hyper local messaging app
exchange4media Staff Oct 6, 2015 4:57 PM
The portfolio consists of multiple variants of face Wash, face Scrubs, face packs, creams, lotions and shampoos. The annual marketing spend on the portfolio is estimated to be around Rs 50 crore
exchange4media Staff Jul 2, 2015 9:20 AM
After a string of outdoor and radio campaigns, the company has decided to take to television, and roll out a 3 month media plan
exchange4media Staff Jun 18, 2015 11:30 AM
Flipkart's new ads stress upon the 'must have' Flipkart app on customers' smartphones for easy and convenient shopping experiences. Campaign is conceptualised by Chapter Five Brand Solutions in association with Grey's former NCD Amit Akali's new venture
Priyanka Mehra May 5, 2015 9:24 AM
The core team includes Akshaye Madhok as Digital Director, Sanaa Abdussamad as Creative Lead, Anoop Menon as Digital Strategist, Sumana Samuk as Group Account Director and Madhu Sudan as Digital Producer
exchange4media Staff Feb 2, 2015 9:35 AM
The agency has won the account on the back of a multi- agency pitch
Priyanka Mehra Sep 22, 2014 9:02 AM
The campaign, created by Happy Creative Services, aims to encourage consumers to shop from absolutely anywhere & accelerate the trend of shopping on the go
The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough
The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping
The campaign, titled 'India Wants to Know' has been created by Happy Creative Services & aims to educate the consumers about the benefits of shopping on Flipkart
exchange4media Staff Sep 4, 2013 7:44 AM
The win comes on the back of a multi-agency pitch. The premium online jewellery store had assigned its media mandate to MEC India in Jan 2013
exchange4media Staff Feb 2, 2013 7:56 PM
Independent ad agencies have a lot of creative liberty & freedom but this does not come without a few challenges
