Date-wise News
VRL Media launches Kannada daily, Vijayavani?blur=25

VRL Media’s Kannada daily, Vijayavani, hit the stands early this week. The daily will soon execute out of home and television campaigns for its promotions

Priyanka Nair Apr 3, 2012 3:35 PM

The big deal: Rs 40 cr per match, how will STAR make it work??blur=25

STAR’s Rs 3851 crore deal with BCCI is not dependent on just ad sales, say industry experts, who see this as the first serious bet on TV digitisation and the changing media landscape

Noor Fathima Warsia Apr 3, 2012 2:18 PM

The big deal: Rs 40 cr per match, how will STAR make it work??blur=25

STAR’s Rs 3851 crore deal with BCCI is not dependent on just ad sales, say industry experts, who see this as the first serious bet on TV digitisation and the changing media landscape

Noor Fathima Warsia Apr 3, 2012 2:04 PM

IPL T20: Going forward, online will eat into television ratings?blur=25

Being out of home is not always the reason to watch IPL online. According to MEC IPL TV Rating Prediction study, online was replacing television at home as well

exchange4media Staff Apr 3, 2012 1:21 PM

IPL T20: Going forward, online will eat into television ratings?blur=25

Being out of home is not always the reason to watch IPL online. According to MEC IPL TV Rating Prediction study, online was replacing television at home as well

exchange4media Staff Apr 3, 2012 10:26 AM

IPL T20: Nokia, Pepsi & Coke to maintain going in recall?blur=25

Is IPL getting too cluttered with too many brands? MEC IPL TV Ratings Prediction study single out Nokia, Pepsi and Coca-Cola as brands that will maintain going in recall

exchange4media Staff Apr 3, 2012 10:22 AM

IPL T20: Nokia, Pepsi & Coke to maintain going in recall?blur=25

Is IPL getting too cluttered with too many brands? MEC IPL TV Ratings Prediction study single out Nokia, Pepsi and Coca-Cola as brands that will maintain going in recall

exchange4media Staff Apr 3, 2012 10:22 AM

Center Fruit leverages Twitter for Mirchi Music Awards branding?blur=25

Perfetti Van Melle’s brand Center Fruit has used the celebrity tweet route to create a teaser online for amplifying a TV show

exchange4media Staff Apr 3, 2012 8:53 AM

Policybazaar.com assigns ad sales duties to Aidem?blur=25

The association will help in optimising the ad space available on the website and bring about more value proposition for prospective customers

exchange4media Staff Apr 3, 2012 8:36 AM

Divya Marathi’s fifth edition launched from Solapur?blur=25

Dainik Bhaskar launched fifth edition of Marathi newspaper, Divya Marathi, from Solapur; previous four editions are from Aurangabad, Nashik, Jalgaon & Ahmednagar

Abid Hasan Apr 3, 2012 8:21 AM

IDMA 2012: Jury meet concludes; winners to be declared on April 16?blur=25

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

The Press Club announces jury members for journalism awards?blur=25

The Press Club announces the jury members for the cricket writing and crime writing categories of the National Journalism Awards; entry date extended to April 10

exchange4media Mumbai Bureau Apr 3, 2012 8:18 AM

It’s official: Jagran Prakashan acquires Suvi Info Mgmt (Indore)?blur=25

Jagran Prakashan has finally announced the acquisition of NaiDunia Media Limited, by acquiring the publishing house’s parent company Suvi Info Management (Indore)

Noor Fathima Warsia Apr 3, 2012 8:14 AM

Frette India appoints Carat Media as its AoR?blur=25

Italian linen brand Frette has appointed Carat Media as its media AoR for India. The account will be handled from Carat’s Mumbai office

exchange4media Staff Apr 3, 2012 8:14 AM

Product of the Year 2012 announces winners?blur=25

Airtel, Aditya Birla Money, L’Oreal, Godrej, Mahindra, ICICI Pru and VIP were some of the brands that were felicitated for outstanding products at POY 2012

exchange4media Staff Apr 3, 2012 8:13 AM

Shobhit Mathur quits Cheil?blur=25

Shobhit Mathur, Executive Creative Director, Cheil has quit after a brief stint of seven months. This is the second senior exit from the agency in the recent past

Deepika Bhardwaj Apr 3, 2012 6:45 AM

<b>Sajid Shamim</b>, Brand Director, Reebok, Adidas Group?blur=25

“A statement made by a consumer – ‘A treadmill is a dreadmill’ – has always stayed with me. This line sparked off the entire thought process for the CrossFit campaign. We don’t have any treadmills in Reebok CrossFit gyms.”

exchange4media Staff Apr 3, 2012 12:00 AM