Policybazaar.com assigns ad sales duties to Aidem

The association will help in optimising the ad space available on the website and bring about more value proposition for prospective customers

e4m by exchange4media Staff
Updated: Apr 3, 2012 8:36 AM
Policybazaar.com assigns ad sales duties to Aidem

Aidem Ventures has been appointed as an advertising partner for insurance and financial products portal Policybazaar.com.

Announcing the appointment, Akshay Mehrotra, Chief Marketing Officer, Policybazaar.com, said, “Currently we attract close to 5 million users each month on our website. Consumer visit to our portal to understand, compare and buy financial products like life insurance, motor insurance, health insurance, personal loans, home loans and MFs. With such large customer visits, we wanted to optimise the ad space available on our site and needed help of Aidem. We hope to reach out to more advertisers.”

He further said, “Our portal brings three value propositions for a prospective customer – a) CRM association through e-mailer and reach campaigns; b) Influencing financially astute consumers visiting Policybazaar.com by banners ads; and c) Pure performance campaigns for a more focused campaign.”

Commenting on the development, Shailendra Shetty, Head, New Business Initiatives, Aidem Ventures Pvt Ltd, said, “With an average user spending 16 hours/week online and an increased attention of the advertiser to the space, the medium is looking up to some good times in the near future. It is the futuristic planning of the young and dynamic team at Policybazaar.com that has made them trust Aidem Ventures with their advertising sales mandate.”

According to trade analysts, the next decade will bring a massive growth in the Indian Internet sector, supported by highly favourable demographics, growing Internet/ broadband penetration, launch of 3G networks, growing middle class/ income levels, noticeable pick-up in technology/ gadget and mobile culture. India has already witnessed a surge in home-grown Internet start-ups.

Policybazaar.com is the largest online insurance aggregator in India and is an InfoEdge (Naukri.com) and Intel Capital investee company. Policybazaar began its operations in 2008.

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