Date-wise News
IRS 2011 Q4: Dailies chart a growth path

Seven of the top 10 publications have seen growth as per IRS 2011 Q4 results. TOI is the only English daily in the top 10 list. The paper has seen growth in AIR

exchange4media Staff Mar 5, 2012 3:32 PM

Sahara One hikes ad rates

Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of “improved performance over the last few months”.

exchange4media Staff Mar 5, 2012 2:01 PM

Yatra.com appoints ZenithOptimedia as media AOR

The win comes on the back of a multi-agency pitch. Yatra.com is looking at an approximate marketing budget of Rs 30 crore for the year

exchange4media Staff Mar 5, 2012 1:40 PM

Britannia creates the human touch for GoodDay’s 25th anniv

Conceptualised by McCann Erickson, Good Day’s new TVC shows how the cookie brand has been a part of Indians’ lives for 25 years, in an endearing way

exchange4media Staff Mar 5, 2012 1:39 PM

Nissan to revisit marketing strategy; bullish on digital

After a couple of launches in 2011, Nissan India is planning to go aggressive on advertising again. 2012 could see some promising investment in digital

Rahul Dubey Mar 5, 2012 1:38 PM

Dell Heroes

<strong>Awards Won:</strong> M&amp;M Global 2010 Award for the Best Campaign for Reaching Business Decision Makers

exchange4media Staff Mar 5, 2012 1:23 PM

Lintas Initiative Media wins media duties of Crazeal

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia Mar 5, 2012 11:05 AM

Himani Navratna in brand association pact with ‘3’

After making the entire nation hum with &lsquo;Why this Kolaveri Di&rsquo;, now it&rsquo;s Dhanush turn to go &lsquo;Coola-veri-Di&rsquo; with Himani Navratna oil in strategic pact

exchange4media Staff Mar 5, 2012 10:09 AM

Flashed Earlier: Lintas Initiative Media wins media duties of Crazeal

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia Mar 5, 2012 9:52 AM

IndusInd Bank earmarks 15 pc for OOH campaign

IndusInd bank rolled out a pan India aggressive OOH campaign to supplement its TV campaign. The OOH campaign has been executed by Laqshya Media

Priyanka Nair Mar 5, 2012 9:50 AM

GoaFest 2012 to talk magic; 9 Grand Prix this year

GoaFest 2012 will focus on &lsquo;Ideas for impacting the full circle&rsquo;. The Abbys this year will have provision for Grand Prix in all the nine verticals

Shree Lahiri Mar 5, 2012 9:46 AM

IAA India Chapter honours green ad campaigners

Nokia India has been awarded Green Brand of the Year (created by Webchutney and JWT), while Ogilvy has been awarded Green Campaigner of the Year

exchange4media Staff Mar 5, 2012 9:26 AM

Everest brings Shekhar Dobara for Movers & Shakers

SAB TV has rolled out the launch campaign to announce the return of popular talk show &lsquo;Movers and Shakers&rsquo; with Shekhar Suman returning as the host

Shanta Saikia Mar 5, 2012 9:07 AM

My FM announces winners of Stars of the Industry Awards

The Awards were given away in 17 categories, with ICICI Bank &amp; SBI Bank emerging as clear frontrunners with 6 and 5 Awards, respectively

exchange4media Staff Mar 5, 2012 8:44 AM

Zynga unveils new platform for play

The Zynga Platform delivers more ways to play and more people to play with on Zynga.com. Mob Science, Row Sham Bow &amp; Sava Transmedia are platform partners

exchange4media Staff Mar 5, 2012 8:39 AM

Daily Thanthi Group appoints Narendra Alambara as COO

Narendra Alambara takes up the role after a seven-year stint with Starcom Worldwide as Vice President, managing the Chennai unit

Sai Prasanna Mar 5, 2012 8:07 AM

TELiBrahma, Railtel jointly offer BluFi at Bangalore railway station

Bangalore Division, in collaboration with RailTel and Telibrahma, has launched BluFi services, a combination of Bluetooth application and Wi-Fi connectivity

exchange4media Staff Mar 5, 2012 7:44 AM

Tata Steel-powered ‘Valueabled.com’ refreshed

Website to now feature a WAP version, also available as a tablet application for download

exchange4media Staff Mar 5, 2012 7:42 AM

Badri Narayan to head Analytics at Mogae Media

Badri Narayan will be based at Mogae Media&rsquo;s Delhi headquarters and will report to Chief Incelligence Officer Pavan Chandra

exchange4media Staff Mar 5, 2012 7:17 AM

Political parties are voluntary organisations: D Raja

When it comes to marketing political parties, it&rsquo;s a complex issue, feel experts, since it involves, people and ideologies, and those can&rsquo;t be compromised

Shree Lahiri Mar 5, 2012 7:14 AM