Date-wise News

Seven of the top 10 publications have seen growth as per IRS 2011 Q4 results. TOI is the only English daily in the top 10 list. The paper has seen growth in AIR

exchange4media Staff 05-March-2012

Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of “improved performance over the last few months”.

exchange4media Staff 05-March-2012

The win comes on the back of a multi-agency pitch. Yatra.com is looking at an approximate marketing budget of Rs 30 crore for the year

exchange4media Staff 05-March-2012

Conceptualised by McCann Erickson, Good Day’s new TVC shows how the cookie brand has been a part of Indians’ lives for 25 years, in an endearing way

exchange4media Staff 05-March-2012

After a couple of launches in 2011, Nissan India is planning to go aggressive on advertising again. 2012 could see some promising investment in digital

Rahul Dubey 05-March-2012

<strong>Awards Won:</strong> M&amp;M Global 2010 Award for the Best Campaign for Reaching Business Decision Makers

exchange4media Staff 05-March-2012

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia 05-March-2012

After making the entire nation hum with &lsquo;Why this Kolaveri Di&rsquo;, now it&rsquo;s Dhanush turn to go &lsquo;Coola-veri-Di&rsquo; with Himani Navratna oil in strategic pact

exchange4media Staff 05-March-2012

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia 05-March-2012

IndusInd bank rolled out a pan India aggressive OOH campaign to supplement its TV campaign. The OOH campaign has been executed by Laqshya Media

Priyanka Nair 05-March-2012

GoaFest 2012 will focus on &lsquo;Ideas for impacting the full circle&rsquo;. The Abbys this year will have provision for Grand Prix in all the nine verticals

Shree Lahiri 05-March-2012

Nokia India has been awarded Green Brand of the Year (created by Webchutney and JWT), while Ogilvy has been awarded Green Campaigner of the Year

exchange4media Staff 05-March-2012

SAB TV has rolled out the launch campaign to announce the return of popular talk show &lsquo;Movers and Shakers&rsquo; with Shekhar Suman returning as the host

Shanta Saikia 05-March-2012

The Awards were given away in 17 categories, with ICICI Bank &amp; SBI Bank emerging as clear frontrunners with 6 and 5 Awards, respectively

exchange4media Staff 05-March-2012

The Zynga Platform delivers more ways to play and more people to play with on Zynga.com. Mob Science, Row Sham Bow &amp; Sava Transmedia are platform partners

exchange4media Staff 05-March-2012

Narendra Alambara takes up the role after a seven-year stint with Starcom Worldwide as Vice President, managing the Chennai unit

Sai Prasanna 05-March-2012

Bangalore Division, in collaboration with RailTel and Telibrahma, has launched BluFi services, a combination of Bluetooth application and Wi-Fi connectivity

exchange4media Staff 05-March-2012

Website to now feature a WAP version, also available as a tablet application for download

exchange4media Staff 05-March-2012

Badri Narayan will be based at Mogae Media&rsquo;s Delhi headquarters and will report to Chief Incelligence Officer Pavan Chandra

exchange4media Staff 05-March-2012

When it comes to marketing political parties, it&rsquo;s a complex issue, feel experts, since it involves, people and ideologies, and those can&rsquo;t be compromised

Shree Lahiri 05-March-2012

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