MedPlus,, Virtual Studio, Dr Madhukar Gangadi

 One-stop online store will offer a diverse and wide selection of over 12,000 products across hundreds of national and international brands.

e4m by exchange4media Staff
Updated: Dec 27, 2011 3:22 PM
MedPlus,, Virtual Studio, Dr Madhukar Gangadi

 MedPlus, a leading independent pharmacy chain, has launched, a one-stop online shop for beauty and personal care products. The online store will offer a diverse and wide selection of over 12,000 products across hundreds of national and international brands.

A first of its kind offering is the ‘Virtual Studio’, wherein one can create unique looks of one’s own and try out hundreds of actual makeup products before making a purchase. The virtual studio allows the customer to upload her image to the website and try various brands of makeup, buy the products selected with a single click and save or share the created looks with friends and family.

Speaking at the launch, Dr Madhukar Gangadi, Founder and CEO, MedPlus, said, “The rapidly growing economy and urbanisation has opened up huge opportunities for beauty, wellness and personal care products in the country. With, we see a big opportunity for a platform that overcomes the traditional limitations of brick and mortar like limited availability of products under one roof and absence of convenient payment and delivery options. Additionally, our virtual studio provides our customers an unparalleled experience of trying on hundreds of makeup products prior to purchase easing any doubts from their minds as to what the final look will be like. Our supply chain management and distribution expertise allows us to offer a wider variety of products, competitive pricing and convenience of home delivery and still remain highly competitive.”

Customers can choose between ordering and having the products delivered at their door step or the option of picking it from any of the MedPlus stores nearest to them. There is also the option of online secure payment or Cash On Delivery, and same day delivery in most metros.

Dr Surendra Mantena, COO,, said, “The e-commerce industry is growing by leaps and bounds in India and the impact of internet continues to rise both in the urban and rural segments. The launch of comes at a time when the industry’s potential is close to $500 billion and we are confident of reaching out and impacting the lives of millions of people who are looking for convenience while shopping online along with the benefit of fast delivery and value for money. A unique concept in the industry and first of its kind in the country, users of will have access to over 12,000 beauty and personal care products from a wide range of brands at the click of a button. Our offering ensures picking the right product for one’s needs and delivering at their doorstep in the least possible time.” enters the market when the current Indian e-commerce market is standing at $10 billion and growing at 47 per cent CAGR (compound annual growth rate). At this rate, the industry is expected to reach $100 billion within the next six years with exponential growth also witnessed in Tier II cities with limited access to traditional retail. will actively cater to customers across India.

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