Apart from disseminating information, print can also be effectively used for active brand engagement, writes Rahul Kansal, Bennett Coleman and Co Ltd.

Rahul Kansal Dec 27, 2011 8:11 AM

While IRS (or NRS, if it ever rises from the ashes) must take a fundamental re-look at all aspects of the research methodology involved – from sampling to the interview process to the method for projection – there is one area that needs particularly urgent attention, says Rahul Kansal, Chief Marketing Officer, BCCL.

Rahul Kansal May 19, 2009 9:25 AM