to provide applications for Samsung Smart TVs

 Online music portal has signed an agreement with Samsung India under which it will develop video applications exclusively for Samsung Smart TV consumers.

e4m by exchange4media Staff
Updated: Dec 27, 2011 3:20 PM to provide applications for Samsung Smart TVs, a premier online music portal for Indian music, has signed an agreement with Samsung India under which will develop video applications exclusively for Samsung Smart TV consumers. This alliance is aimed at offering customers an exceptional audiovisual entertainment experience with high quality content.

The applications, namely, MoD/ VoD (Movie on Demand/ Video on Demand) is a collection of wide entertainment that will be available to the subscribers for streaming. The library will host over 5,000 titles across multiple genres and languages in digital quality. Subscribers can choose from erstwhile movies to the popular contemporary, television shows, regional compilation of songs and movies from Marathi to Bengali, religious discourses, etc. will continue to develop 12 more applications within the next one year.

Commenting on the partnership, Samir D Khandwala, Founder & CEO iMusti Inc, said, “ has always focused its efforts on offering a wide range of Indian music through new mediums of technology. This partnership enables us to penetrate into the popular video market and we are delighted to commence our applications for the top leading brand Samsung.”

“We aim to develop our video applications and offer engaging options to consumers worldwide and Samsung’s unrivaled scale and remarkable global customer base will help us achieve the same,” Khandwala added.

Speaking about the tie-up, Raj Kumar Rishi, VP-AV Business, Samsung India, said, “We are very happy to partner with to provide Samsung Smart TV buyers with more entertainment and richer content. Content for Smart TV buyers is increasingly becoming a strong trigger for purchase and our tie up with is fulfilling that customer need.”

The application suite seamlessly integrates the web with the TV experience. To provide high-end quality and fast delivery content, iMusti has partnered with Level 3 as their Content Delivery Partner (CDP).

As part of the usage, the subscribers can view a large collection of video titles for a nominal monthly fee and also access several other titles using Pay-Per-View option.

Although the Internet video segment is still at a nascent stage in India, it is expected to grow at a rapid pace. According to a forecast by Cisco Visual Networking Index (VNI), Internet video to TV will be over 16 per cent of consumer Internet video traffic by 2015. The forecast also states that the high-definition Video-on-Demand will surpass standard definition by the end of 2011. offers 24 different genres of Indian music which is licensed and brings complete range of audio and video content on all technology platforms for worldwide customers. Currently, it supports all Android and iOS based devices developed by Samsung, Apple, HTC and Motorola.

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