Karthik Lakshminarayan will handle the ITC business. He has over 16 years of experience in media, having worked in leading media agencies and media channels.
exchange4media Staff Nov 29, 2011 12:32 PM
As estimated by industry sources, the size of the account is in the vicinity of Rs 60 crore.
Deepika Bhardwaj Nov 29, 2011 12:29 PM
Flytxt brings the experience of over 50,000 campaigns to Africa.
exchange4media Staff Nov 29, 2011 11:12 AM
The channel will be available on both platforms - live Streaming as well as video on demand on GPRS enabled mobile phones.
exchange4media Staff Nov 29, 2011 11:10 AM
The Group launched a rural marketing education service called Anugrah Madison Rural Academy to teach the basics of rural marketing to management students.
exchange4media Staff Nov 29, 2011 11:09 AM
The study examines citizens' assessment of the current state of their country's economy for a total global perspective.
exchange4media Staff Nov 29, 2011 11:07 AM
The digital arm of Rediffusion Y&R will manage all digital brand communication, including creative, online media and social media, for Brand MTS.
exchange4media Staff Nov 29, 2011 8:32 AM
Network18’s outgoing CEO speaks on 10 points he followed to lead his team.
Haresh Chawla Nov 29, 2011 8:29 AM
Chawla talks about his reasons for moving on and the legacy he leaves behind
Noor Fathima Warsia Nov 29, 2011 8:23 AM
Sandeep Vij, CEO, DDB Mudra, writes about the softer attitudinal issues in the West that Indian advertising needs to soak up and practise…
Sandeep Vij Nov 29, 2011 8:19 AM
Brand preference can only be created by sustained advertising. Nagesh Alai, CFO, Asia Pacific & Africa, DraftFCB lists the seven powerful elements to create and sustain a campaign.
Nagesh Alai Nov 29, 2011 8:18 AM
DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India.
exchange4media Staff Nov 29, 2011 8:16 AM
The agencies are required to have independent Delhi based infrastructure and minimum turnover of Rs 10 crore in each of the last 2 years.
Deepika Bhardwaj Nov 29, 2011 8:15 AM
For any juror, it is quite something to stay sharp and ruthlessly objective about the work. Raj Nair, Contract Advertising, writes about the dos and don’ts for jurors.
The event provided a platform for Uninor employees to interact with the top management and rewarded the individuals & teams following the company’s success.
exchange4media Staff Nov 29, 2011 8:06 AM
Aidem Ventures has been appointed as the media representative for The Economist online business in India to strengthen its presence in the Indian market.
Shree Lahiri Nov 29, 2011 8:03 AM
Madison PR has recently signed on a slew of new clients from diverse verticals – Apollo Hospitals - Bangalore, ISHRAE, JK Cement, Godrej Tyson, and Carat Lane.
exchange4media Staff Nov 29, 2011 8:01 AM
Vizeum India will now handle Educomp Schools’ media mandate in India to identify the appropriate communication programmes and deliver the same most cost optimally.
Shanta Saikia Nov 29, 2011 8:00 AM
The agency will handle media planning and buying across all media for SuperMax. The account was won in a multi-agency pitch conducted earlier this month.
Shree Lahiri Nov 29, 2011 7:59 AM
Reacting strongly to the penalty levied on Times Now, AIM has said it would “threaten independent functioning of news media in the country”.
exchange4media Staff Nov 29, 2011 7:54 AM