People like Bal are rare & a gem - Nagesh Alai?blur=25

Bal, the mortal, is no more, but Bal, the legend, will live on in the hearts of those who knew him, writes Nagesh Alai, Draftfcb Ulka Group

Nagesh Alai Jan 9, 2012 8:24 AM

IMPACT Annv Spl: Nagesh Alai’s tips to sustain a campaign?blur=25

Brand preference can only be created by sustained advertising. Nagesh Alai, CFO, Asia Pacific & Africa, DraftFCB lists the seven powerful elements to create and sustain a campaign.

Nagesh Alai Nov 29, 2011 8:18 AM