As I leave Cannes, something at the back of my head repeatedly tells me that it is all about doing a few things, and doing them brilliantly. Less than 2 per cent of all Indian entries win metal… there’s a lot of truth in those numbers, says Pratap Bose, CEO, Mudra Max.
Ogilvy India and Nirvana Films won India its third Gold Lion at Cannes Lions 2011. The ‘Train’, done for the Ministry of Railways, was the only entry shortlisted and subsequently awarded in the Film Craft category. “I had worked on this film like a 20-yr old trainee,” divulged Piyush Pandey, speaking on the win.
The seminar ‘Beyond mad men’ has Zenobia Pithawalla, ECD, Ogilvy & Mather India, reflecting on the percentage of women in creative leadership roles worldwide and how the buying power of women in the world is more than the buying power of India and China combined...
Though McCann Worldgroup didn’t pick up too many metals at Cannes Lions 2011, Anil Ralph Thomas sings off with the promise that the agency’s haul next year would be substantial...<br /> <a href=http://www.exchange4media.com/cannes/2011/fullstory.asp?Section_id=56&News_id=42625&Tag=35119><strong>Anil Ralph Thomas @ Cannes: Getting busy with party sessions</strong></a>
While advertising by definition was selfish about what it had to sell, today’s construct of engagement is more worried about what’s socially important. Even if it at times it goes against the logic of your own product, writes Dheeraj Sinha, Regional Planning Director, Bates141.
Cannes Lions took a big step this year in linking creativity back to effectiveness by launching the Creative Effectiveness Lions. Six winners from four countries have won in the first year. BBDO’s W.A.L.S for Gillette ensured India’s presence on the elite list.
BBDO India’s W.A.L.S, done for P&G’s Gillette, Creative Effectiveness Lions has brought home the inaugural Creative Effectiveness Lions. Josy Paul, Chairman & NCD, BBDO India, shares with exchange4media, what makes this campaign such a news phenomenon and an awards favourite...