IRS 2011 Q1: Dailies continue to see growth in Rajasthan
Led by the growth of Dainik Bhaskar, the AIR of ‘Any Hindi’ daily has reached 1.08 crore in Rajasthan in IRS 2011 Q1, a growth of 3.77 per cent as compared to the corresponding period last year.
Led by the growth of Dainik Bhaskar, the average issue readership (AIR) of ‘Any Hindi’ daily has reached 1.08 crore in IRS 2011 Q1, a growth of 3.77 per cent as compared to the corresponding period last year. Meanwhile, growth of any English daily has registered an AIR of 3.04 lakh, led by The Times of India, which has added 45,000 readers during the year.
Rajasthan Patrika is the clear leader in the state with an AIR of 68.71 lakh, a growth of 4.22 per cent. It is followed by Dainik Bhaskar, which has seen a growth of 5.2 per cent in AIR as compared to last year, adding 3.12 lakh readers – the highest growth among the top ten dailies. Currently, the AIR of Dainik Bhaskar stands at 63.12 lakh. With an AIR of 4.95 lakh, Dainik Navjyoti is the third most read daily in the state.
English daily The Times of India is ranked 4th in the state with an AIR of 2.26 lakh, a growth of 24.86 per cent. However, way behind of TOI in AIR numbers, Hindustan Times and DNA have gained pace in the state, taking their AIR to 51,000 and 37,000, respectively.
Hindi daily Punjab Kesari is placed fifth in the state with an AIR of 1.92 lakh. Closely following is Daily News, which has recorded an AIR of 1.71 lakh. News Today is the only daily among the top ten that has reported a decline in AIR as compared to the corresponding period last year. Another Hindi daily, Rashtradoot, has got an AIR of 1.12 lakh in IRS 2011 Q1.
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