nitin-pandey

At Divya Bhaskar, Saras Sethi is replacing Jagdish Sharma, who will, however, continue to be with the Dainik Bhaskar group

Nitin Pandey 18-January-2012

Correspondent Nitin Pandey introspects on the role of media in a rapidly changing scenario and whether Justice Katju’s remarks are justified…

Nitin Pandey 28-November-2011

The win comes on the back of a multi-agency pitch involving MPG, MEC and Madison, besides LMG. ZenithOptimedia is the incumbent media agency.

Nitin Pandey 23-November-2011

In December 2010, the Ministry of Information and Broadcasting (MIB) granted a down-linking license to Al Jazeera English. While the group will continue to maintain its focus on international news, a significant volume of India specific news will also be aired.

Nitin Pandey 18-November-2011

With Al Jazeera gearing up for a massive marketing campaign, they are in talks with main line marketing agencies as well as ad agencies. The process started a few weeks ago.

Nitin Pandey 18-November-2011

The no-nonsense, proactive ways of the new Press Council of India Chairman Justice Markandey Katju has left correspondent Nitin Pandey deeply impressed as he feels this would really put an end to paid news...

Nitin Pandey 22-October-2011

The average issue readership (AIR) of the travel magazines genre has gone up by 31 per cent over 2009 R1 and by 12 per cent over 2010 Q2. Bhraman tops the list with an AIR of 2.57 lakh.

Nitin Pandey 20-October-2011

With magazines ‘Auto Car’ and ‘Overdrive’ leading the genre, the AIR of the Auto/Cars segment has grown by 2 per cent over last year, and by 16 per cent over IRS 2009 R1. Entry of international titles like ‘BBC Topgear’ has already started showing positive growth...

Nitin Pandey 19-October-2011

Within four years of its launch, ‘Dare’, the monthly magazine from CyberMedia Group, has dropped its print edition. The October edition, which is already on the newsstands, is the last print edition of the magazine. ‘Dare’ will now be available online, mostly free of cost.

Nitin Pandey 18-October-2011

Adding almost 2.2 lakh average issue readership (AIR), top six dailies have seen growth restored in the Uttarakhand market as per the IRS 2011 Q2 results. Meanwhile, four out of the top five periodicals have added more than 1.5 lakh AIR.

Nitin Pandey 17-October-2011

It has certainly not been a good quarter for dailies in West Bengal. While Ananda Bazar Patrika, the leader in the space, has lost 4.74 lakh over the previous quarter, most of the topline Bengali newspapers have also witnessed decline in AIR. Bartaman and Uttar Banga Sambad are the only two exceptions among the top ten dailies.

Nitin Pandey 17-October-2011

As per the Indian Readership Survey 2011 Q2 results, topline dailies in English, Telugu and Urdu languages have seen decline in their average issue readership (AIR) in Hyderabad. The trends are not all that encouraging for magazines as well.

Nitin Pandey 10-October-2011

Euro RSCG has won the creative duties of Nimbus Sport’s World Hockey Series. The win comes on the back of a closely contested multi-agency pitch. As part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.

Nitin Pandey 07-October-2011

Contrary to the general perception, readership trends are not very promising for all language daily genres. A look at the topline trends of all 11 regional dailies surveyed by the Indian Readership Survey...

Nitin Pandey 07-October-2011

Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series. The win comes after a fiercely fought multi-agency pitch. As a part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.

Nitin Pandey 05-October-2011

All four Urdu dailies surveyed by Hansa Research have seen a decline in their average issue readership (AIR) over the previous quarter as per the IRS 2011 Q2 results. However, when compared to last year, Siasat and The Munsif, have been able to add some more readers.

Nitin Pandey 05-October-2011

The upcoming State Assembly elections in Punjab may give the much needed fillip to the Punjabi newspaper market, but for now, the Indian Readership Survey 2011 Q2 results have show mostly negative trends for Punjabi dailies.

Nitin Pandey 05-October-2011

As per the IRS 2011 Q2 results, the Marathi newspaper market has continued to see decline in AIR of most dailies. However, amid decline, the top two dailies – Lokmat and Daily Sakal - have added almost 4.39 lakh readers, combined, in a year.

Nitin Pandey 05-October-2011

India Today, Outlook and The Week have reported positive growth as compared to last quarter. Readers Digest, Femina and Business Today have also been able to attract readers as per the IRS 2011 Q1 results, as compared to the previous quarter.

Nitin Pandey 03-October-2011

Dainik Jagran, followed by Dainik Bhaskar, Hindustan and Amar Ujala, have witnessed growth in AIR over last year as well as over the previous quarter. The top four dailies have together added 9.6 lakh readers over the previous quarter, and a whopping 36.55 lakh readers over last year.

Nitin Pandey 03-October-2011

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