Buzz around media agencies: Goafest 2013

Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?

e4m by Shobhana Nair
Updated: Apr 5, 2013 5:16 AM
Buzz around media agencies: Goafest 2013

Stage is set and the excitement palpable over the Media Abbys, which will be unveiled on April 5, 2013 at Goafest 2013.

Some of the most well-known names in the industry share with exchange4media on who they think could be the winners…

Shashi Sinha, CEO, IPG Mediabrands
I cannot talk about the winners, but the jury process has been good. There has been an extra level of jury. We have opened up the jury. KPMG has done the audit. Back checks are happening. I am pretty happy with the process. At the end of the day, it is a competitive business. We will only know the results tomorrow morning when we present to the agency. But I am fully confident that the process is in place.

CVL Srinivas, CEO GroupM, South Asia
The quality of entries was okay overall. One big difference was that TV, Print, Activation entries had a digital element to it, which was very good as that is the future. In terms of quality overall, it was okay, but it can always be better.


Srinivasan K Swamy, Chairman and MD, RK Swamy BBDO
It could be GroupM, Madison or Lodestar… The agency that submits more good work has more chances of winning.

Raj Nayak, CEO, Colors
I don’t want to predict as I haven’t seen anybody’s work, but let the best creative/media team win. I genuinely believe that entries should be invited from channels as well and media, newspapers, websites, etc., as I think they stand a better chance.

Debraj Tripathy, COO, MediaCom India
I am sure it will be an exciting awards night and I hope we do get a large number of awards.

Vikram Sakhuja, Global CEO, Maxus
I understand there’s no Agency of the Year at Goafest unless they have changed the format. I have absolutely no idea who’s going to win the most medals. I hope it is a GroupM agency. 

Goafest 2013 coverage on exchange4media is presented by Patrika group.

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