Tags Of Advertising, TV Media Digital Marketing Agency - Exchange4media

`debraj-tripathy`

Television Rip-off Points – What’s the remedy?

Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run

Debraj Tripathy Oct 14, 2020 9:17 AM

How will partial re-opening of schools impact ed-tech brands?

Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance

Neeta Nair Sep 21, 2020 8:39 AM

ICMA 2018: Let’s be strict but not ruthless: R Balki at the jury meet

The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

e4m Chillout: MediaCom's Debraj Tripathy's weekends are all about food and family!

Tripathy plans fun activities for his family as he unwinds over the weekends

Dolly Mahayan Jan 6, 2018 9:30 AM

Digital has eaten into both TV and Print: Debraj Tripathy, MediaCom

Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Dolly Mahayan Nov 6, 2017 8:29 AM

By August 2017, experts expect the Indian broadcasting industry to get fully aggressive again

With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth

Madhuwanti Saha Mar 20, 2017 8:01 AM

Union Budget 2016: Advertising Experts express mixed reactions

The Union Budget 2016 is aimed at boosting growth while ensuring fiscal prudence with a strong focus on the rural sector. We spoke to leading advertising leaders about their views on the latest Union Budget.

Sarmistha Neogy Mar 1, 2016 8:36 AM

MediaCom promotes Avinash Pillai to the role of Regional Director, IMEA

Pillai will report to Nihar Das, MediaCom’s Global P&G Business Leader and Rathi Gangappa COO, MediaCom India.

exchange4media Staff Jan 15, 2016 12:58 PM

We’ve won new business worth over Rs 500 crore this year: Debraj Tripathy

"What is more heartening is that about 35% of the Rs 500 crore worth of new business billing is in the digital space," says MediaCom's MD Debraj Tripathy, as he promises to make announcements of 'significant large' business wins in the next couple of weeks...

Priyanka Mehra Aug 5, 2015 9:27 AM

Hariharan Vishwanathan joins MediaCom as Head, South

He takes over from Sriram Sharma who will be moving to Mindshare. In his new role Vishwanathan will report to Rathi Gangappa, COO, MediaCom

exchange4media Staff Jul 28, 2015 1:44 PM

MediaCom promotes Rathi Gangappa to Chief Operating Officer

In the new role she will be in charge of all day to day operations of the company. All MediaCom India office heads and specialist unit leads will report to her

exchange4media Staff Jul 3, 2015 12:54 PM

Football rules as FIFA World Cup 2014 viewership surges

The tournament has garnered more eyeballs in India this year as compared to 2010 FIFA World Cup. Sony SIX garnered 152 TVTs for the 2014 World Cup in Week 26 in comparison to 146 TVTs for matches 1 to 27 in 2010

Collin Furtado Jul 14, 2014 10:05 AM

MediaCom India bags the Roche Diagnostics media AOR

MediaCom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch. The agency will handle all traditional & digital media for the company & its flagship brand, Accu-Chek

exchange4media Staff Jul 8, 2014 7:52 AM