Date-wise News
100 fascinating social media statistics from 2012

488 mn users on FB mobile, 34% marketers have generated leads via Twitter & other interesting facts by Brian Honigman of Mark Ecko Enterprises

Brian Honigman Feb 5, 2013 10:35 PM

Customer unwillingness hampers STB seeding in Maharashtra

About 30%-40% of STB installation has been done in nine cities of Maharashtra. LCOs & MSOs fear that customer apathy might delay digitisation process

Abid Hasan Feb 5, 2013 10:25 PM

“Pepsi ad is terribly clichéd”

It is surprising that few creative people still find the ‘right now’ thought refreshingly new, say industry experts

Twishy Feb 5, 2013 8:00 PM

Quick five with Brandlogist’s Saurabh Parmar

“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist

Priyanka Nair Feb 5, 2013 7:50 PM

Quick five with Brandlogist’s Saurabh Parmar

“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist

Priyanka Nair Feb 5, 2013 7:50 PM

IndiaCast appoints Amit Dhanuka as Sr VP – Intl Business

He will oversee Asia Pacific business, international syndication, outbound ad sales as well as content and commercial affairs

exchange4media Staff Feb 5, 2013 7:44 PM

IndiaCast appoints Amit Dhanuka as Sr VP – Intl Business

He will oversee Asia Pacific business, international syndication, outbound ad sales as well as content and commercial affairs

exchange4media Staff Feb 5, 2013 7:44 PM

Aviva appoints Rishi Piparaiya as Dir, Mktg & Bancassurance

Piparaiya, who had joined Aviva in 2009 as Dir, Bancassurance & Biz Partnerships, will now take on additional responsibilities for the mktg function

exchange4media Staff Feb 5, 2013 7:32 PM

Want to spend on radio? This is how to do it…

Good media planning, integrated presence, RJ mentions, sampling the medium and measurement are the pillars to a successful radio campaign

Saloni Surti Feb 5, 2013 7:26 PM

PE investment in media & entertainment declines in 2012, says report

M&E slipped to the tenth position in the top PE sectors of 2012. It held 8th position in 2011, acc to ranking by Grant Thornton

Shobhana Nair Feb 5, 2013 7:17 PM

Sunil Kataria, Sameer Satpathy, Sonal Dabral @PMMAO 2013

The speakers will throw light on multimedia, creating a high performing ecosystem of marketing partners & learning from Asian counterparts

exchange4media Staff Feb 5, 2013 7:15 PM

MIB to examine certification under Cinematograph Act

The expert committee, chaired by Retired Chief Justice Mukul Mudgal, will review the mandate & functioning of Central Board of Film Certification

exchange4media Staff Feb 5, 2013 7:08 PM

Blaise Fernandes quits Warner Bros

Denzil Dias, currently the Deputy Managing Director at the studio, will take charge of Fernandes’ role

exchange4media Staff Feb 5, 2013 7:05 PM

IMD acquires Aidem-eBus JV

The acquisition allows IMD to strengthen its reach of digital TV ad delivery in the APAC market & a strategic tie-up with Aidem Ventures for India

exchange4media Staff Feb 5, 2013 6:37 PM

Global leaders meet at Ipsos

Ipsos held its first global conference in India after acquiring Synovate in 2011. The conference was attended by Global CEOs of 86 countries

Shobhana Nair Feb 5, 2013 5:06 AM

ESS secures worldwide broadcast partners for HHIL

Hero Hockey India League will be telecast in 83 territories across the world

exchange4media Staff Feb 5, 2013 3:48 AM

<b>Girish Nair</b>, Chief Executive Officer, netCORE

“With the recent regulations laid by TRAI in tele-marketing, e-mails will be the best next option for marketers that are looking at low marketing tools. E-mail can stand out to be a richer medium where content and technology can be integrated to its best. As the market will mature, the relevance of e-mail as marketing tool will be accepted overwhelmingly.”

exchange4media Staff Feb 5, 2013 12:00 AM

<b>Praveen Vadhera</b>, CEO, Bates Wall Street

Digital integration has huge potential – from creating live experiences to getting instant feedback. According to me, digital is more of a play of technology and is not always defined by the internet space. With technology, research and measurability will start seeing clear results, which will make the medium more trusted and will add to its effectiveness.

exchange4media Staff Feb 5, 2013 12:00 AM

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