“With the recent regulations laid by TRAI in tele-marketing, e-mails will be the best next option for marketers that are looking at low marketing tools. E-mail can stand out to be a richer medium where content and technology can be integrated to its best. As the market will mature, the relevance of e-mail as marketing tool will be accepted overwhelmingly.”
Digital integration has huge potential – from creating live experiences to getting instant feedback. According to me, digital is more of a play of technology and is not always defined by the internet space. With technology, research and measurability will start seeing clear results, which will make the medium more trusted and will add to its effectiveness.