ESS secures worldwide broadcast partners for HHIL

Hero Hockey India League will be telecast in 83 territories across the world

e4m by exchange4media Staff
Updated: Feb 5, 2013 3:48 AM
ESS secures worldwide broadcast partners for HHIL

ESPN STAR Sports, the official broadcaster of Hero Hockey India League (HHIL), has announced a comprehensive line-up of global syndication partners that are showcasing the tournament in more than 83 territories worldwide. The inaugural edition of the league is being broadcast with Hindi commentary on Star Sports, while Star Cricket is showcasing select matches of the League in English.

Some of the leading names in the world of sports broadcasting such as Fox Sports from Australia, Sky Sports from New Zealand, Ten Sports in Pakistan and SE Asia and MENA region are showcasing live coverage of HHIL in respective territories.

Speaking on the occasion, Aloke Malik, Managing Director, ESPN Software India said, “These partnerships reinforce our commitment to set new benchmarks in the distribution of Hero Hockey India League. We look forward to working closely with all our partners and serve hockey fans all over the world with some mouth-watering high quality content.”

Dr Narinder Batra, Chairman, Hero Hockey India League added here, “It is great to know that the first edition of the League can be seen by hockey fans across the world. We are confident that the popularity of the League and the game of hockey per se will greatly benefit from these international distribution tie-ups.”

List of syndication partners include

As official broadcaster of HHIL, ESPN STAR Sports is showcasing hockey in a completely new avatar, offering a TV experience relevant to India’s young sports audience. The channel also has HD production supported by new camera angles for sharper imagery to sustain viewer interest through the league.

The International Hockey Federation (FIH) sanctioned Hero Hockey India League has players from as many as 11 countries. The first edition has witnessed participation from five teams – Uttar Pradesh Wizards, Jaypee Punjab Warriors, Delhi Waveriders, Mumbai Magicians and Ranchi Rhinos. 

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