Date-wise News
Advertising means a lot of noise: Experts

Draftfcb Ulka’s Shiveshwar Raj Singh, Noshe Group’s Shivjeet Kullar & McCann Erickson’s Vineet Mahajan speak on what it means to be in advertising today

Twishy & Abid Hasan Feb 8, 2013 11:57 PM

Video: What does leadership mean: Watch the leaders speak

Marketing stalwarts Anuradha Aggarwal, Anil Dua, Sujit Ganguli, Gayatri Yadav, among others, share the secret of what makes a great leader

Priyanka Nair Feb 8, 2013 10:26 PM

Magazine publishers call for better measurement mechanism

In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers

Saloni Datta Feb 8, 2013 8:11 PM

Movies OK bets on OOH to promote newly acquired low budget movies

The campaign is live across key Hindi speaking markets, with a special focus on Maharashtra, Rajasthan, Madhya Pradesh & Kolkata

Priyanka Nair Feb 8, 2013 7:57 PM

Reliance MediaWorks assigns PR mandate to Aurum Media

Aurum Media will handle Reliance MediaWorks’ film services and Big Cinema, apart from corporate PR

Shanta Saikia Feb 8, 2013 7:56 PM

My favourite RJ: Malishka

Malishka understands the responsibility and grace required to keep a morning show going, says Sudhir Nair of Grey Digital

Saloni Surti Feb 8, 2013 7:54 PM

“It is all about managing the 4Ps effectively”

Print is a one-on-one medium and could be used to fight in the multimedia platform, says National Geographic Traveller India’s Manas Mohan

Synjini Nandi Feb 8, 2013 7:37 PM

Who’s dialling in to the mobile advertising space?

Mobile phones help marketers directly connect with consumers. While many are yet to join the M-bandwagon, early adapters are thriving

Simran Sabherwal Feb 8, 2013 7:34 PM

Hrithik Roshan roped in as brand ambassador for Mountain Dew

The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude

exchange4media Staff Feb 8, 2013 7:31 PM

BCCL and Yogesh Radhakrishnan in a legal tussle

The joint venture between BCCL and MNDIL has gone kaput. Now, Times Television Network will be distributed through TheOneAlliance

Shobhana Nair Feb 8, 2013 7:13 PM

Dish TV ranked as best managed media Co in Asia

Intl magazine ‘Euromoney’ has ranked the DTH player as part of its Best Managed and Governed Companies – Asia Poll 2013. The Poll is in its 14th year

exchange4media Staff Feb 8, 2013 6:38 PM

FB vs. Twitter: Which delivers better RoI?

Is it ‘followers’ on Twitter or ‘likes’ on Facebook? e4m spoke to experts & compared the two social platforms from the eyes of a marketer…

Abhinav Trivedi Feb 8, 2013 3:27 AM