Hrithik Roshan roped in as brand ambassador for Mountain Dew
The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude
Published - Feb 8, 2013 7:31 PM Updated: Feb 8, 2013 7:31 PM
PepsiCo’s Mountain Dew has signed on actor Hrithik Roshan as its new brand ambassador. The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude.
Ruchira Jaitly, Category Director - Flavours, PepsiCo India said, “We are proud to associate with Hrithik Roshan, who truly reflects the daring, bold and fearless persona of the brand and its consumers. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and we are thrilled to have him on board. We look forward to a blockbuster summer and are confident that this partnership will be mutually rewarding.”
Celebrating the spirit of confronting fears to win, Mountain Dew’s ‘Darr Ke Aage Jeet Hai’ campaign has always urged consumers to shrink their fears, move ahead with a self-belief and explore new boundaries. The brand enjoys high salience in the Indian market via an engaging platform of experiencing action sports like never before.
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