ruchira-jaitly
Ruchira

In her over 21 years of experience in the FMCG sector, Jaitly has worked with organisations like HUL and Pepsico

exchange4media Staff Aug 7, 2019 11:40 AM

Pepsi launches #LiveItAbhi campaign featuring Ranbir Kapoor and Virat Kohli

The new Live It Abhi campaign aims to inspire young Indians to shake things up and leave a mark wherever they go

exchange4media Staff Mar 7, 2015 9:15 AM

Mountain Dew fuels Pepsi IPL with 'Dew or Die'

The consumer engagement programme is being promoted on-air as well as through extensive online and in-stadia initiatives

exchange4media Staff May 11, 2013 8:49 PM

Hrithik Roshan roped in as brand ambassador for Mountain Dew

The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude

exchange4media Staff Feb 8, 2013 7:31 PM

Mirinda innovates on social media with ‘Tweetmob’

Leveraging the power of direct impulsive conversation on social media, Mirinda is experimenting with ‘Tweetmobs’

exchange4media Staff Feb 24, 2012 9:01 AM

Red Digital bags social media duties for Pepsico’s Mirinda

Red Digital will build and execute social media strategies that will help PepsiCo’s Mirinda reach out to the audience on social media platforms

exchange4media Staff Feb 16, 2012 7:37 AM

Mirinda expands its extent of ‘Pagalpanti’

Mirinda has launched two new flavours, which is supported by a robust 360-degree campaign & a consumer engagement programme – Taste Twister Challenge

exchange4media Staff Feb 8, 2012 12:45 PM

7UP out to bottle India’s ‘UP’timism

PepsiCo has unveiled the new positioning for brands 7UP & Nimbooz - ‘Dil Bole I Feel Up’ - and is supporting it with a new TVC & on ground activation

exchange4media Staff Jan 12, 2012 8:06 AM