e4m MarTech Fridays: Industry experts to talk about technologies India needs post-COVID
On the panel - Ravi Santhanam, HDFC Bank; Sandeep Anand, Zomato; Taranjeet Singh, Criteo; Nikhil Rungta, Verizon; Sandeep Balani, Outbrain; Ruchira Jaitly, HMD India; Chair - Pooja Jauhari, The Glitch
Recent studies have shown that the pandemic has altered consumer behaviour for ever. Digital marketing has become a necessity for the survival of brands. In the ‘new normal’ post-COVID, marketers will need to alter their approach in order to reach out to the consumer, say experts.
To discuss strategic technologies and tools that marketers will need to achieve results for a customer-centric model post COVID-19, exchange4media is bringing to you MarTech League, a webinar on the topic ‘Marketing Technologies India Needs in the Post COVID-19’ on Friday, June 12, 2020, from 5pm to 6pm.
On the panel will be Ravi Santhanam - Chief Marketing Officer - HDFC Bank; Sandeep Anand - Chief Marketing Officer – Zomato; Taranjeet Singh, Managing Director - South East Asia & India at Criteo; Nikhil Rungta - Country Manager – Verizon; Sandeep Balani - Head of India – Outbrain; and Ruchira Jaitly - Head Of Marketing - HMD India. The session will be chaired by Pooja Jauhari - CEO - The Glitch.
During the course of the discussion, panellists will deliberate upon how companies can exploit the full potential of its existing MarTech investment by aligning its strategy and digital execution to deliver personalized content for customer experience. They will also discuss about the technologies that will help organizations profoundly transform the practice of marketing from conversational experiences to augmented analytics and beyond.
The panel will also explore key technology pieces that can help organizations build an omni-channel marketing stack post COVID-19.
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