Date-wise News
ABP News announces the best cities to live in India

Nagpur, the best city to live in India and also the greenest city with best health care services and public transport

exchange4media Staff Mar 7, 2013 9:05 PM

Komli Media rejigs leadership team to accelerate growth in APAC region

New roles to focus on offering integrated digital media solutions for customers across regions and sharpen focus on strategic priorities and operations

exchange4media Staff Mar 7, 2013 8:54 PM

Leo Burnett brings first ever ‘Portfolio Night’ to Delhi

Some of Indian advertising’s greatest names are expected to share the wealth of their experience at Leo Burnett’s ‘Portfolio Night’ in Delhi

exchange4media Staff Mar 7, 2013 8:51 PM

RedBus ropes in LG’s LK Gupta as CMO

Pilani Soft Labs, the company behind RedBus, has brought on board Gupta to chart out its next stage of growth enabled by consumer marketing

exchange4media Staff Mar 7, 2013 8:24 PM

MediaCom Worldwide elevates Matthew Mee & Dominic Guba

Matthew Mee has been appointed as MediaCom’s first-ever Global Chief Strategy Officer, while Dominic Guba becomes Global Chief Investment Officer

exchange4media Staff Mar 7, 2013 8:06 PM

We are fighting a drought of attention: Viral Oza

With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director

Saloni Surti Mar 7, 2013 8:05 PM

L’Oréal appoints Genesis Burson-Marsteller as PR partner in India

Genesis Burson-Marsteller is closely working with L’Oréal to promote its make-up, hair care, skin care and hair colour portfolio

exchange4media Staff Mar 7, 2013 8:04 PM

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

Taproot India is the top creative agency in India: Gunn Report

Taproot is the only Indian agency to be ranked amongst the top 50 in the world. The agency had been in the top three a year ago as well

exchange4media Staff Mar 7, 2013 8:00 PM

O&M to skip Creative Abby Awards this year: Piyush Pandey

This is the first time in the history of the event that O&M will not take part in the awards. The decision is for this year alone

exchange4media Staff Mar 7, 2013 7:35 PM

Mindshare leads India wins at Festival of Media Asia Awards

Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel

Shobhana Nair Mar 7, 2013 7:27 PM

Obit: Katyayani Ramachandran, Asst VP, TOI passes away

Ramachandran was with The Times of India for the last 23 years. She was one of the longest serving employees of the company

exchange4media Staff Mar 7, 2013 6:55 PM

“Experiential marketing works best when it’s personalised”

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair Mar 7, 2013 4:09 AM

Taking the gut feel out of decision making

MEC’s online tool, Partnership Intelligence, is aiding marketers by providing in-depth analysis into consumer interest, media consumption and attitudes towards partnership platforms

Simran Sabherwal Mar 7, 2013 3:27 AM

Oil’s Well: Marketing for the fast track

Ferrari and Shell partnership has benefitted both brands, making this collaboration one of the most successful associations in the history of motorsport

Simran Sabherwal Mar 7, 2013 3:09 AM

It was essential to ‘unscooter’ Vespa: MV Krishna

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Value is correlated to what matters most for our clients: Matt Seiler

“We as an industry have to get over silos & start thinking about where the client’s business is,” says the CEO of IPG Mediabrands Worldwide

Twishy Mar 7, 2013 3:01 AM

EGoM fast tracks FM Phase III process

In a post-Budget meeting, the Empowered Group of Ministers declared some strong measures for Phase III auctions, including taking up fee issues with TRAI

Saloni Surti Mar 7, 2013 2:39 AM

Branding is the goal, storytelling is the means: Sashi Shankar

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM