Mindshare leads India wins at Festival of Media Asia Awards

Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel

e4m by Shobhana Nair
Published: Mar 7, 2013 7:27 PM  | 2 min read
Mindshare leads India wins at Festival of Media Asia Awards

The Festival of Media Asia 2013 has given several reasons for India to celebrate, apart from the fact that there were 30 nominations for the Awards category from India alone. For Mindshare, it has been a windfall of sorts. After leading the nominations amongst Indian agencies, Mindshare took home ‘Network of the Year’ Award.

R Gowthaman, Chief Executive Officer, South & Southeast Asia at Mindshare is elated that 2013 has started off on a good note for Mindshare. He said, “It is a good beginning and some of the works that we have done are fully integrated campaigns. And winning ‘Network of The Year’ indicates that we have reasonable strong offices across countries and that we are truly a network, not just puppet agencies.”

Mindshare was a clear leader in terms of nominations, which were close to 12 in various categories and in some cases multiple nominations for the same category. The agency has also bagged an award in the Best Event/Experiential Campaign category for its work titled Kissanpur - World's First Crowd Sourced Tomato Farm. The agency also bagged the Effectiveness Award for its work for Slice - Seduction in a Bottle. Mindshare took home the award for Best Contribution to a Campaign by a Media Owner for the work done for Axe Shower Gel - MTV VJ Jose Kidnapped for Axe Shower Gel Launch.

Despite the good show, Gowthaman feels that the agency could have done much better. “Though I am quite elated with the conversion of awards, if you look at the shortlist, quite a few categories are vacant. Now the objective is to ensure that we keep doing good work and win across more categories,” he added.

The other Indian agency to win an award is OMD India in the Best Use of Mobile category for Wheel Detergent’s ‘One Missed Call’ campaign.

With 15 categories, the shortlist comprised of 117 campaigns from over 10 markets. The jury was chaired by Leonardo O’Grady, Director, ASEAN Integrated Marketing Communications, Coca-Cola. And there were more than 50 eminent personalities from across the globe as the jury members.

exchange4media is the exclusive Indian media partner for the Festival of Media Asia 2013. The Festival of Media Global 2013 will be held at Montreux, Switzerland in from April 28 to April 30, 2013.

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