Interview With Media, Marketing and Advertising professionals People - Exchange4media

`Date-wise News`

"Experiment, anticipate future, innovate, collaborate to survive in a VUCA world"

Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises

Shobhana Nair Oct 31, 2013 9:21 AM

Print innovations go beyond being eye-catching activity to delivering RoI

With Q3 AdEx in print slated to go up, innovations in print gain significance as various publications see them not just benefitting brands, but also improving circulation & readership

Abid Hasan Oct 31, 2013 9:10 AM

Ranbir Kapoor's playful ride on Hero Maestro makes scooters cool

The ad brings a light-hearted twist to the age-old conversation between a boy and a girl. The entertaining storyline & excellent casting will urge youngsters to relook at the scooter category

Twishy Oct 31, 2013 9:01 AM

VUCA is an opportunity: Pawan Munjal

Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD

Abhinav Trivedi Oct 31, 2013 8:38 AM

Biz grows by leveraging opportunity, not by only solving problems: Marten Pieters

While the current economic slowdown has customers tightening their purse strings, the MD & CEO of Vodafone India lists out six rules for companies to find new pockets of growth

Simran Sabherwal Oct 31, 2013 8:15 AM

Mktg needs to take the lead in building sustainable businesses: Paul Polman

Change needs to come from brands as brands have bond, trust & potential for social mission. Every company is as strong as its weakest brand, says the Global CEO of Unilever

Maneka Tanwani Oct 31, 2013 8:06 AM

There is need to move from buying reach to buying impact, say experts

Brands need to put pressure on media to start selling profiles and not vanilla demographics, say industry experts while speaking at ISA's Global CEO Conference in Mumbai

Shobhana Nair Oct 31, 2013 8:04 AM

Contract elevates Kapil Mishra to Creative Head, Mumbai

Mishra, who is currently Executive Creative Director - Projects, will now have the additional responsibility of overseeing all the creative work churned out of Mumbai as its Creative Head

exchange4media Staff Oct 31, 2013 7:59 AM

GroupM appoints Manu Prasad as Social Media Head for the South

Prior to GroupM, Prasad was heading the social media practice at Myntra.com. In his new role, he will report to Karthik Nagarajan, National Head for Social Media, GroupM

exchange4media Staff Oct 31, 2013 7:57 AM

India has always existed in a VUCA world: R Gopalakrishnan

The Director of Tata Sons says that with India being a complex & cosmopolitan country, Indians are wired for VUCA. Moreover, Indians are far more intuitive & likely to succeed than others

Simran Sabherwal Oct 31, 2013 7:56 AM

Capitalise on VUCA times to make it work in your favour: Manu Anand

Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD

Abhinav Trivedi Oct 31, 2013 7:54 AM

"Key to successful marketing is relevant differentiation"

The brand positioning does not and should not change across offline & online platforms, says Lata Subramanian, VP - Mktg, Sterling Holiday Resorts India

Simran Sabherwal Oct 31, 2013 7:52 AM