Date-wise News
“Experiment, anticipate future, innovate, collaborate to survive in a VUCA world”

Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises

Shobhana Nair Oct 30, 2013 6:51 PM

The Economic Times unveils telecom news portal ETTelecom.com

ETTelecom.com will provide a comprehensive round up on telecom sector news, locally & globally, as well as in-depth analysis across varied topics such as technology, voice, VAS & allied sectors

exchange4media Staff Oct 30, 2013 5:17 PM

GroupM appoints Manu Prasad as Social Media Head for the South

Prior to GroupM, Prasad was heading the social media practice at Myntra.com. In his new role, he will report to Karthik Nagarajan, National Head for Social Media, GroupM

exchange4media Staff Oct 30, 2013 4:24 PM

Saatchi & Saatchi Thailand launches social hub Live Creativity

Live Creativity will collaborate with internal ideas and production departments to create unique campaigns that harness consumers' evolving behaviour on social media platforms

exchange4media Staff Oct 30, 2013 9:30 AM

McCann Erickson bags Piramal Healthcare's creative biz

The ac size is estimated to be between Rs 70 cr and Rs 80 cr. The agency is familiar with the company as it had handled its creative biz before the duties were consolidated with Orchard Advertising

Priyanka Mehra Oct 30, 2013 9:18 AM

Video: "With infrastructure moving from 3G to 4G, it is a great time to be in the Indian market"

Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers

Priyanka Mehra Oct 30, 2013 9:08 AM

Saatchi & Saatchi Thailand launches social hub Live Creativity

Live Creativity will collaborate with internal ideas and production departments to create unique campaigns that harness consumers' evolving behaviour on social media platforms

exchange4media Staff Oct 30, 2013 8:04 AM

TTK Prestige brings back its iconic tagline to engage millennial women

Chandru Kalro, COO, TTK Prestige explains why the tagline 'Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar' is still relevant while targeting the contemporary & aspirational women

Simran Sabherwal Oct 30, 2013 8:00 AM

Guest Column: Reversing the downward spiral of client-agency relationships

Libby Child, Chief Executive, Aprais UK analyses the factors that can lead to dysfunctional client-agency relationships & offers practical solutions for agencies and marketers

Libby Child Oct 30, 2013 7:44 AM

Video: "With infrastructure moving from 3G to 4G, it is a great time to be in the Indian market"

Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers

Priyanka Mehra Oct 30, 2013 7:34 AM

Tata Sky's new app to resonate with people on the go

Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with good picture quality

Twishy Oct 30, 2013 7:31 AM

McCann Erickson bags Piramal Healthcare's creative biz

The ac size is estimated to be between Rs 70 cr and Rs 80 cr. The agency is familiar with the company as it had handled its creative biz before the duties were consolidated with Orchard Advertising

Priyanka Mehra Oct 30, 2013 7:28 AM

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead

Twishy Oct 30, 2013 7:25 AM

Youth Quotient: "Nike's 'Just do it' is no more a brand tagline, but a way of life"

Rahul Upadhyaya of MediaCom, in a candid conversation, talks about his philosophy towards work, brands he would like to work on & passion for riding, among other things...

Deepa Balasubramanian Oct 30, 2013 7:21 AM

Viral Oza, Director – Marketing, Nokia India

Don’t forget who the consumer is – what drives consumers as humans is shared values and interests, which in the offline space manifests as friends, communities, clubs, teams. This manifests differently in the online space, but the core reason or the driver is the same. Digital is not a one-way communication like television, but a two-way conversation, so you have to be extremely authentic and honest, else it could lead to a dissatisfied consumer.

exchange4media Staff Oct 30, 2013 12:00 AM