Video: "With infrastructure moving from 3G to 4G, it is a great time to be in the Indian market"

Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers

e4m by Priyanka Mehra
Updated: Oct 30, 2013 7:34 AM
Video: "With infrastructure moving from 3G to 4G, it is a great time to be in the Indian market"

“There is a massive opportunity for India to lead the way in terms of digital growth. Fifty one per cent mobile penetration is a phenomenal number,” said Omnicom Media APAC CEO Cheuk Chiang, while talking about the growing importance of mobile.

The burgeoning Indian mobile market is suitable to try new things, test and learn, he added.

Chiang feels clients in India should leverage the dynamic changing technology to better connect and engage with consumers. With infrastructure moving from 3G to 4G, it is great time to be in the Indian market.

Omnicom Media Group in India has won a slew of awards this year, starting with the ‘Missed Call’ mobile campaign for Hindustan Unilever’s  Active Wheel at the Festival of Media (Global and Asia), followed by numerous wins at Smarties, both in APAC and India.

The agency is one of the earlier believers and investors in the mobile medium. It has seen the evolution of the medium and continues to tap into the immense potential of mobile for its clients.

Chiang joined Omnicom Media Group as CEO for PHD for the Asia Pacific region in 2008. In 2011, he was appointed to globally head LIGHT, the Group’s creativity council. He has also been a judge at the Cannes Lions International Festival of Creativity twice.

With over 22 years of rich experience across high profile brands such as Coca-Cola, Heineken, Heinz, and Unilever, Chiang brings a new dynamism and energy to his role as APAC CEO of Omnicom Media Group.

To know more on what Chiang shared, watch the video
 

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